Product Marketing Manager

Location
Hampshire, Fleet
Salary
Up to £55000 per annum + Bonus and benefits
Posted
24 Aug 2018
Closes
23 Sep 2018
Ref
BSMJJ43282
Contact
Jessica Jackson
Discipline
Marketing
Sector
B2B, Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Product Marketing Manager

£55,000 + 20% bonus

Fleet

This innovative and forward thinking technology business are looking for a Product Marketing Manager to help ensure the go to market group team succeed in moving from a product centric focus to a client, market and persona centric focus.

You will therefore be responsible for overseeing key go to market launches internationally moving from channel and client activation to sales success.

The suitable candidate will be a storyteller who understands clients' needs within the B2B IT market space and can bring value propositions to life to resonate with target clients. You will be highly collaborative, able to work effectively with cross-functional internal stakeholders and a transparent communicator.

Responsibilities:

  • Contribute to the development of go to market strategies determining how offerings will be positioned and launched to market
  • Create an activation plan and drive alignment on expected objectives and manage resource needs in order to execute
  • Understand buyer personas and how different personas buy focusing on segment, size and gaining sight of the persona audiences to target
  • Craft compelling, differentiated messaging that resonates with the target audiences
  • Interface with company-wide content for both sellers and clients focused on content effectiveness
  • Drive alignment across go to market, services, marketing and sales teams
  • Incubate and improve the go to market workflow process for bringing new or existing offers to market
  • Create a community of like-minded social ambassadors and work closely with European Marketing to drive awareness, demand and the activation of product portfolios within the market

IT sector experience is beneficial but not essential as is experience of managing projects internationally.

Please apply directly to this advert or contact Jessie at Blue Skies to discuss.

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