Content Marketing Manager - B2B Fitness Industry

7 days left

Location
London
Salary
bonus and benefits
Posted
31 Aug 2018
Closes
30 Sep 2018
Ref
LB/26848
Contact
Lucy Butterfield
Discipline
Marketing
Specialism
Content Management
Business Type
Brand / In-house
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

Content Marketing Manager - B2B

£50,000 per annum plus excellent benefits

Central London/London City - office based.

A global brand in the group exercise space is seeking an outcomes-driven B2B Content Marketing Manager, to join their growing UK Marketing Team.

The purpose of the role will be to create engagement to fitness brands/gym clubs and fitness instructors looking to build, member engagement/loyalty and all-round business success.

This role has key input into marketing campaigns, lead nurturing and plays a key role in the success of the customer journey/experience.

To be considered for the role, you will need:

  • 5-7 years' experience within marketing, with a journalistic aspect in your career, with proven experience of creating B2B case studies to build brand credibility, engagement and ultimately revenue.
  • Strong written content skills are essential - together with the ability leverage content marketing to drive commercial results through a range of B2B marketing channels, e.g. email marketing, web content, social media - e.g. Facebook, Instagram, infographic creation/use and PR.
  • Enjoy making sense of ambiguity and putting best practice into place.
  • Self-motivated, flexible and resilient, and not afraid to put in the ground work to set up content systems and processes.
  • Innovative, forward thinking and creative, whilst also being commercially astute!
  • A thought leadership "champion" with a demonstrable track record in driving engagement through content across the full channel mix.
  • Excellent presentation skills and the ability to hold presence with senior stakeholders.
  • A balance of innate confidence, maturity and humility is essential.
  • The ability to work at a strategic level with budget-holding accountability.
  • To be a trusted and accountable owner and advisor on content marketing, able to determine the best channel, format and frequency to drive optimum engagement.
  • Numerically literate, comfortable making sense of metrics, and understands the impact content has on tangible, traceable performance metrics.

About the opportunity:

  • The chance to join a friendly and dynamic team, responsible and play a critical role in creating world class, globally created content marketing strategy across gym club and fitness instructor audiences, to engage, nurture and retain customers.
  • Demonstrating content marketing's ability to change and influence brand perception across gym club and instructor audiences in a social media and user-generated content
  • Managing content localisation and implementation to increase instructor and club engagement across offline and online marketing
  • Creating local content on occasion and briefing local content through global to demonstrate customer success stories.
  • Increasing brand downloads by helping customers understand the value of their marketing assets via educating and inspiring audiences.
  • Increasing the understanding of gym club and instructor value propositions amongst relevant audiences, measured through increased NPS scores.
  • Improving click and open rates on email newsletters and social media content.
  • Creating impactful event promotion plans to increase attendance.
  • Developing internal understanding of the commercial and impactful role of content.
  • A digital native, you will work as a key part of the marketing team to develop best practice content marketing systems and processes for thought leadership.
  • Championing the cause of the customer, ensuring the business understands the customer in detail and that they are key to the brand's success.

Apply for Content Marketing Manager - B2B Fitness Industry

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb


4000 characters left

All questions are required

Do you have extensive experience in case studies, thought leadership, and/or content marketing?


Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.


By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs