Senior Account Director
Senior Account Director role at an award-winning integrated and ATL agency, to head up the CRM business for a luxury automotive brand, part of a fully integrated team.
This is an agency all about making a difference. They have grown relatively large but remain humble at heart. They are part of a global network of 150 offices in 90 countries but genuinely act and think
independently. They are proudly media agnostic and more excited by the power of
the organising idea than the lure of any one channel. They have consistently won
awards across a range of channels including film, print, digital and social; plus, a
number of strategy effectiveness awards.
We’re proud to work with a hugely diverse range of clients, big and small, famous and
soon-to-be famous. It’s what keeps us on our toes and off the streets.
The account team
As the largest team in the agency, this role is ideal for someone who enjoys
being a part of a big team. Life is too short to not enjoy work right?
We work as a fairly flat structure with the team working across channels, ATL, Social,
Digital and CRM. We also work alongside the day to day planners on the business as
well as regularly checking in with the creative teams and external partner agencies.
We’ve produced work we’re incredibly proud of, and long may this continue.
Career opportunities and personal development
Training and development is at the heart of this agency. You can access a programme of internal and external training courses. And we actively encourage suggestions for broader personal development.
We’re looking for an Senior Account Director to join our team and we’d be interested
in someone who would like to join a fully integrated account. For this role we’re
specifically looking for someone to be responsible for directing and managing the
overall CRM business for our flagship luxury automotive account.
You will provide significant support to the Strategy Lead and Managing Partner in
developing the Client’s business within the Agency, and ensure the overall
satisfaction of the Client. This includes overseeing profitable campaigns and the
development of clear strategic direction to deliver on programme needs that ladder
up the current and 2018 / 2019 priorities.
This role will require you to be the senior agency contact for the CRM Client lead but
will also allow you to build relationships with further Senior Clients and Stakeholders.
At this level you should be taking the initiative in driving forward the strategic and
creative directions of your Clients’ business.
Main areas of responsibility
This role would require you to manage the Customer Engagement and
Communications team within the client account, including steering the coordination
and direction of work from 2018 into 2019. You will become the strategic owner of
creating a single customer journey view and in particular, prove the
effectiveness of streamlining processes in key pain point areas.
As well as driving the strategy forward, the role will also entail ensuring management
of key clients and more junior members of staff.
Developing and maintaining profitable Client business, always seeking
growth where possible.
Being a role model within your team and leading by example by delivering
exemplary Client Service & strong strategic direction.
Making a significant input into overall strategic and creative direction for
their marketing and communication plans, together with the Managing
Inputting into growth and further development of wider Client business
within the Agency.
Establish and maintain excellent relationships with the client CRM lead,
data lead & other Senior Clients.
Ensure you are a trusted advisor and confidante for the Clients.
Maintain communications with senior members of other departments to
ensure your Clients’ needs are being met.
Together with the Business Directors / Managing Partner ensure that Senior
Agency Management is aware of the needs and requirements across your
specific area and foreseeing any challenges and propose solutions.
Identify and with the help of senior Agency management exploit organic
growth within your specific area.
Support Business Directors / Managing Partner on Client appraisals ensuring
they happen and that actions are agreed and implemented after each review.
Maintain communications within the CRM team to ensure best practice
is shared across the team.
Inspire confidence amongst senior clients (as well as being approachable for
more junior clients).
Market your area of expertise within the Agency.
Organisation & administration
Responsible for updating and inputting into the monthly Client Development
review plans and implementing actions in order to meet the shared vision
and agreed objectives.
Responsible for the quality control of the Agency’s Account team / Planning /
Ensure you and your team are producing accurate communication at all
Responsible for ensuring a thorough working knowledge of all regulatory
bodies, including GDPR and ASA.
Work closely with your Business Directors & Managing Partner in taking the
lead in fostering, managing and enhancing the relationship with our partner
Agencies (Media, Digital, Retailer etc.), working collaboratively and
identifying any potential growth opportunities with them.
Ensure that we remain the Clients’ favourite agency in their roster.
Implement a hands on approach to the management and motivation of your
team members through regular one to one meetings, conducting appraisals
in line with company procedures, setting clear objectives and identifying
relevant training and development needs.
Responsible for working alongside your Business Director / Managing
Partner and HR in dealing with performance management issues.
Work with Strategy Director and Managing partner in resource planning as well as liaising with Heads of Planning and Operations to accurately
anticipate resource requirements.
Assist HR in preparing relevant job descriptions within the recruitment &
Keep Senior Management updated on your team’s progression and flagging
any issues or causes for concern early.
Be a catalyst to engender great team work and team spirit across the different
parts of the business. Your Account, Creative and Strategy Teams should
respect you and enjoy working with you.
Keep abreast of changes to policy, procedures, and services by preparing
and delivering appropriate communication of these changes.
Have a clear appreciation and knowledge of advertising and marketing
techniques and demonstrate that you are keeping yourself and your team up
to date with latest industry developments.
Demonstrate a full understanding of Client Sector and be able to advise on all
relevant markets/products accordingly.
Maintain an accurate overview of their business with up to date knowledge of
key market data, brand performance and business and marketing objectives
– and ensure your team is fully informed/briefed.
Work with the Business Directors / Managing Partner in setting and
delivering income forecasting of accounts plus reporting any upsides or
downsides ASAP to the CFO/CEO/MD.
Responsible for ensuring profitable levels of income across your Client
projects; take necessary action to ensure Account (Agency) profitability.
Ensure that you adhere to all company financial processes and deadlines in
place, and that all work is produced to a high level of accuracy.
Helping clients setting budgets, working with your Business Director /
Managing Partner in scope of work proposals and liaising with CFO and Ops
Director in estimating Agency resource to input into these proposals.
Work closely with Business Directors or Managing Partner to achieve
projected revenue targets and profitability reports.
Solid grounding in CRM & direct marketing and be fluent with how these
disciplines have evolved with the rise of digital and marketing automation
Should be numerate, comfortable with multiple data sources and be able to
distil complex data/technology concepts into ideas, strategies and plans
which are easily digestible by others.
Need to be able to get to insights that make people stop & think differently.
Should be able to spot commercial opportunities, drive them forward and
write an eloquent case for your recommendations.
Should be a collaborative worker, articulate, with a strong attention to detail.
Should be able to champion the discipline of CRM & increase understanding
across the agency.
Should be able to present convincingly and with gravitas.
Need to be highly organised and level headed in most situations such as
pitches, big Client presentations, crisis management.
Need to maintain strong knowledge, insight and interest in the Advertising &
Marketing sector, in particular the role of digital media, platforms and
Need to be ambitious and passionate about the Agency, the Client and your
Be able to show proactive and innovative thinking – looking beyond the brief.
Have a high level of confidence with both Clients and internally.
And most importantly, you…
You’ll be able to manage multiple tasks and tight deadlines with confidence
and ease. But you’re also ambitious, hardworking & eager to learn, with heaps of initiative.
You’ll no doubt have terrific organisational skills and time management, with the
ability to multi-task and prioritise a constantly busy workload across multiple groups.
Your excellent communication skills, both written and orally, will be demonstrated by
your clear and calm personal style, while your friendly, confident manner will enable
you to deal with staff and clients at all levels. Gaining the respect of your colleagues is
key to your success in this role.
We’ll be expecting you to exhibit a ‘can do’ attitude, showing that you’re willing to
help out the team and work on ad-hoc projects as required by the agency. You’ll
always be calm under pressure and will show a sense of responsibility in everything
you’re asked to take on. You’ll be assertive but approachable and diplomatic,
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