Head of Delegate Sales VIP Programme

Formula Won
London (Central), London (Greater)
£35,000 + 20% Commission + Bens
03 Sep 2018
03 Oct 2018
Business Type
Media Owner
Contract Type

Do you want to head up a delegate sales team and be responsible  for the design and take ownership of the launch of a global VIP programme in the international logistics sector for this event aimed at aimed at C-suite executives from leading industry brands. You will work for one of the largest event organisers in the world and...

  • Determine the right strategy for the launch and development of a new VIP programme to increase sustainability creating high barriers to entry with significant growth and revenue opportunities.
  • Work with the Event Director’s, Head of Content and Marketing Director to agree the key VIP markets
  • Recruit C-suite executives to actively join the programme and participate in events
  • Work with all internal stakeholders effectively (sales, marketing, operations)

Your Skills

  • Value Proposition: meet and call target VIP members to identify the right value proposition for the VIP programme
  • Market Research: Identify, target the VIP audience to the series of events globally with a clear value proposition
  • Recruitment: experience of recruiting senior level individuals to participate in events
  • Customer Experience: Manage the 365 experiences of VIP’s engaged with (and targets for the VIP Programme
  • Deadline focused: Proven track record in setting and hitting targets and KPI’s with weekly reporting on performance updates
  • P&L Responsibility: collaboratively set and then manage the P&L for the VIP programme 
  • Relationship Building: The ability to build high level, deep relationships with senior VIP’s – both in person and remotely
  • Internal stakeholder management and engagement: work with the internal teams and functions (sales, marketing, content, operations) to ensure the promotion and delivery of the programme


Experience & Knowledge – Essential

  • Experience of working in a B2B events environment with proven track record in meeting KPI’s and consistently achieving targets 
  • Experience of working with senior stakeholders globally (US, Europe, Middle East & China)
  • Knowledge and experience of researching and identify leads to target
  • Experience of creating clear value propositions and pitches to engage with senior industry leaders (in person and remotely)

Personal Qualities - Essential

  • Motivated, confident and enthusiastic
  • Ability and willingness to work flexible hours as projects require
  • Hard working with a sense of urgency
  • Team player
  • Well organised
  • Results driven

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