General Marketing Manager

London (Greater)
05 Sep 2018
03 Oct 2018
Business Type
Brand / In-house
Senior Manager
Contract Type

Job Profile:

  • Work closely with the Global Marketing Director to establish the UK marketing strategy as well as position Newby as a global luxury tea brand.
  • Support and guide sales and marketing teams in its international offices.
  • Overview a team of 3: Ecommerce Manager, Customer Support Manager, Content Manager.
  • Coordinate and liaise with the rest of the team on NDP and marketing projects.
  • Timely reporting to the Management and the Board.
  • Global travel as and when required.

Job responsibilities:


  • Communicate the global brand strategy across all markets, ensuring consistent application and acting as “brand guardian”.
  • Communicate the brand USPs effectively and increase brand awareness.
  • Plan and implement content creation.
  • Create, update and communicate Newby’s Global Brand and Tone of Voice Guidelines as well as Social Media Guidelines
  • Manage Newby’s website performance and digital marketing, be responsible for the commercial results.
  • Plan and manage the launch of new product ranges.
  • Assess, plan and oversee the creative process for Newby’s brand collaterals: sales and marketing presentations, trade retail brochures, advertising layouts, photography, copywriting, display and exhibition stands, samplings packs, leaflets, films, digital platforms etc. – always ensuring the brand identity is delivered accurately.
  • Centralise all requests from international offices for marketing material, assess and deliver requested work, ensuring brand identity is respected.


  • Plan and execute the media strategy for Newby’s UK market, leveraging print, PR and social media, as well as promotions for the retail market (e-shop, Waitrose, Sainsbury’s and Ocado).
  • Prepare yearly marketing budget for the UK and monitor monthly spend with the Finance team.
  • Overview the work of the marketing team: sponsorship and events, content, ecommerce and customer service.
  • Support the Newby’s sales in Sainsbury’s, Waitrose and Ocado by developing and executing a media plan including print, social media, PR, press events.
  • Overview the customer support management process to ensure all customer queries and complaints from and retailers (Waitrose, Sainsbury’s, Ocado, etc.) are dealt with adequately, supporting the brand experience.
  • Source and manage relationship with PR agency, co-developing PR plans for each quarter.
  • Overview the work of the Ecommerce Manager and Content Manager including assessing and updating the online shop, journal and social media platforms on a regular basis. Review performance of email marketing, online campaigns and PPC and recommend actions for further progress and improved performance.
  • When required, prepare sales presentation and attend sales meetings for key potential hotel or retail clients.
  • Prepare quarterly marketing and PR activity reports for the management.

Required skills

  • Brand equity management
  • Able to develop brand marketing plans to support global brand positioning
  • Communication channel management
  • Strong leadership skills, promoting and facilitating co-operation within a cross-functional team framework Strong numerical skills analytical abilities

Required Experience

  • 10 to 15 years of experience in Marketing
  • FMCG experience is a must
  • Experience in working with a luxury brand is a plus
  • Proven track record of developing and executing successful digital marketing and communications programs
  • Strong experience in developing marketing strategy, digital marketing, PR, influencer partnerships, CRM, e-commerce, project management
  • Strong knowledge of marketing planning and budget control
  • Ability to manage and successfully lead the team

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