CRM Manager - Health and Fitness

London / Croydon, Surrey
£45000 - £55000 per annum + benefits and bonus
07 Sep 2018
07 Oct 2018
Rowan Fisk
Business Type
Brand / In-house
Contract Type

My client is one of the fastest growing health and leisure businesses in the UK. Since launching their first branch in 2008, the company has grown exponentially and now have over 120 sites up and down the country. Since 2015's IPO, the company have continued with their significant growth ambitions, and have plans to open a further 20 sites in the next year. They now have 2.5m users and are seeking to acquire a further 500,000 over the next 12 months.

To support this exponential growth trajectory, my client has made a significant commitment to their investment in marketing. They've recently hired a number of outstanding marketing professionals, and are now looking to recruit a CRM Manager.

A key member of the marketing team, and reporting to the Head of Customer Marketing, the CRM Manager will lead the development and execution of all Customer Marketing activity and is responsible for multiple business critical KPI's. Customer Marketing is a key focus for the business so its an exciting time to join. Their goal is to create an exceptional customer experience for all members.

They've invested in market leading technology (Salesforce Marketing Cloud) and are building a best in class team that will take strategic and operational ownership of eCRM, ensuring data is fully utilised to build stronger relationships with customers and create great experiences that support their health goals and ultimately improve business critical KPI's.

The CRM Manager will work very closely with a number of supporting outsourced agencies as well as the network of regional branch managers within in order to deliver highly targeted and relevant campaigns to the membership base. Alongside the digital CRM this role will also have responsibility for the in-branch communication experience, ensuring the company maximises every opportunity to communicate to their customers.

The ultimate responsibility of the role is to deliver YoY improvements to average margin per customers. This will be achieved by delivering material improvements to churn, average tenure & winback (re-join) rate.

For the right candidate, this is a truly unique opportunity to join one of the fastest growing branch networks in the UK. With an established brand and a commitment to growth, there's massive potential for personal and professional development - both in the short and longer term. For a health and fitness enthusiast - this may well be the very best opportunity in the market right now!

Apply for CRM Manager - Health and Fitness

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb

4000 characters left

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs