Expiry Date - 14/09/2018

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Technical Web Analyst - Twickenham

Twickenham, London (Greater)

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Business Type - Media Owner  
Sector -
Specialism - Data & Analysis, Development & UX
Salary - Circa £35,000

Twickenham, London (Greater)

Business Type - Media Owner
Sector -
Specialism - Data & Analysis, Development & UX
Salary - Circa £35,000

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Job Description

For this role, we’re looking for an outstanding Google Analytics all-rounder - someone that can elicit GA requirements from our stakeholders, document and understand them, then work in collaboration with Analytics / UX & BI teams to develop, test and implement the solution and follow up with support and monitoring. Essentially, owning the GA life-cycle.

The role will require both project-based (e.g. tag reviews / new site releases) and ad-hoc work (e.g. troubleshooting existing configurations) to be undertaken.

Given the nature of the role, we’re looking for an individual with a high level of expertise in Google Analytics to ensure that all work is undertaken to the highest of standards across a number of Haymarket properties.

You will also work with a recognised and trusted business partner where you will also become the primary interface for Google Analytics implementation and support engagements.


Main Responsibilities 

Analytical and technical

  • To be the owner of GA tracking across the Haymarket Automotive properties
  • To work with stakeholders and technical teams for analytics implementation work
  • Ensure all requirements are understood, documented and validated with client
  • To use data sources to investigate tracking and measurement issues
  • To ensure analytics setup is fully documented


Project planning and strategy

  • For all new requests, identify client objectives and mapping suitable analytics solutions, ensuring that all required performance data can be reliably tracked and reported.
  • To be involved in technical aspects of analytics projects, ensuring an integrated approach with other service teams
  • Managing timelines for GA project streams
  • Setting up QA Process



  • To carry out technical audit reports for corrective or advanced GA implementation work
  • To write up code change files for implementation work
  • To provide technical assistance to colleagues to produce dashboards via APIs


Client focus

  • To deliver update reports to internal clients and present findings in person or via conference calls
  • To assist in educating clients and colleagues on the importance of online measurement & provide best practice guidance for technical aspects of analytics
  • To collaborate with the design, development and search teams for multi-disciplined project work
  • To collaborate with the internal teams to troubleshoot and enhance client reporting and performance measurement through robust analytics implementations


Key Skills and Experience:

  • Excellent knowledge in Google Analytics / GTM and Tealium
  • Good working knowledge of JavaScript and jQuery
  • Understanding of the technical aspects of web analytics and SEO
  • Ability to handle multiple tasks and prioritise effectively


Desirable (but not essential)

  • Good working knowledge of cookie behaviour and server-side programming
  • (ASP.NET (Visual Basic or C#), ASP, PHP and SQL)
  • Experience of Google Cloud Platform


Key behaviours 

  • Enthusiastic and self-motivated
  • Ability to relay technical knowledge to internal and external stakeholders with various levels of technical knowledge and at all levels of seniority
  • Credible and articulate, with excellent communication and interpersonal skills both client facing and internally
  • Ability and eagerness to pass on knowledge to other team members
  • Ability to define and develop improved working practices
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Conscientious with a proven ability in using own initiative

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About Haymarket Media Group

Whether you’re looking to start a career in media or you already have first hand experience working in the media industry, why not come and join this influential media company with an outstanding history of success and a future full of growth