Haymarket Media Group

Technical Web Analyst - Twickenham

Twickenham, London (Greater)
Circa £35,000
13 Sep 2018
14 Sep 2018
Business Type
Media Owner
Contract Type

For this role, we’re looking for an outstanding Google Analytics all-rounder - someone that can elicit GA requirements from our stakeholders, document and understand them, then work in collaboration with Analytics / UX & BI teams to develop, test and implement the solution and follow up with support and monitoring. Essentially, owning the GA life-cycle.

The role will require both project-based (e.g. tag reviews / new site releases) and ad-hoc work (e.g. troubleshooting existing configurations) to be undertaken.

Given the nature of the role, we’re looking for an individual with a high level of expertise in Google Analytics to ensure that all work is undertaken to the highest of standards across a number of Haymarket properties.

You will also work with a recognised and trusted business partner where you will also become the primary interface for Google Analytics implementation and support engagements.


Main Responsibilities 

Analytical and technical

  • To be the owner of GA tracking across the Haymarket Automotive properties
  • To work with stakeholders and technical teams for analytics implementation work
  • Ensure all requirements are understood, documented and validated with client
  • To use data sources to investigate tracking and measurement issues
  • To ensure analytics setup is fully documented


Project planning and strategy

  • For all new requests, identify client objectives and mapping suitable analytics solutions, ensuring that all required performance data can be reliably tracked and reported.
  • To be involved in technical aspects of analytics projects, ensuring an integrated approach with other service teams
  • Managing timelines for GA project streams
  • Setting up QA Process



  • To carry out technical audit reports for corrective or advanced GA implementation work
  • To write up code change files for implementation work
  • To provide technical assistance to colleagues to produce dashboards via APIs


Client focus

  • To deliver update reports to internal clients and present findings in person or via conference calls
  • To assist in educating clients and colleagues on the importance of online measurement & provide best practice guidance for technical aspects of analytics
  • To collaborate with the design, development and search teams for multi-disciplined project work
  • To collaborate with the internal teams to troubleshoot and enhance client reporting and performance measurement through robust analytics implementations


Key Skills and Experience:

  • Excellent knowledge in Google Analytics / GTM and Tealium
  • Good working knowledge of JavaScript and jQuery
  • Understanding of the technical aspects of web analytics and SEO
  • Ability to handle multiple tasks and prioritise effectively


Desirable (but not essential)

  • Good working knowledge of cookie behaviour and server-side programming
  • (ASP.NET (Visual Basic or C#), ASP, PHP and SQL)
  • Experience of Google Cloud Platform


Key behaviours 

  • Enthusiastic and self-motivated
  • Ability to relay technical knowledge to internal and external stakeholders with various levels of technical knowledge and at all levels of seniority
  • Credible and articulate, with excellent communication and interpersonal skills both client facing and internally
  • Ability and eagerness to pass on knowledge to other team members
  • Ability to define and develop improved working practices
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Conscientious with a proven ability in using own initiative

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