CRM Analytics Manager

£60000 - £70000 per annum
14 Sep 2018
14 Oct 2018
Jess Sinton
CRM, Data & Analysis
Business Type
Brand / In-house
Contract Type

Do you have excellent data analytical skills in retail and loyalty? If so this role as CRM Analytics Manager could be for you.

CRM Analytics Manager - £60,000-£70,000 - London

This leading UK high street retailer is one of the nation's favourites with around 21 million customers visiting stores each week. With a values based business and a head office in London they offer great career opportunities for candidates looking to be at the cutting edge of marketing.

As CRM Analytics Manager you will lead targeting, planning, delivery and evaluation of a comprehensive CRM Test & Learn approach . You will:
- Develop customer centric CRM and loyalty targeting files across multiple channels
- Own the Test & Learn strategy for personalised offers and rewards
- Embed data science and best in class targeting
- Merge, manage, interrogate and extract data to supply tailored offers, communications and reports to colleagues or third party partners
- Work with internal and 3rd party agencies to evaluate all campaign activity and make recommendations to drive ongoing improvements though a test & learn framework

To be able to apply for this role as CRM Analytics Manager you must have:
- Excellent understanding of analytical programmes (primarily SAS)
- Extensive experience of customer analytics and use of customers transactional and CRM channel data
- Proven track record of customer centric campaign development and understanding of how to translate insight into action
- Good understanding of retail industry & Loyalty Programmes

If this sounds like you apply now.

CRM Analytics Manager - £60,000-£70,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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