Content Manager

Watford, Hertfordshire
18 Sep 2018
18 Oct 2018
B2B, B2C
Business Type
Brand / In-house
Contract Type


We are looking for an experienced Content Manager to work in-house at a rapidly expanding medical business based in Watford. The company specialises in animal medicine and veterinary care so if you have a soft spot for a black lab or an ill-tempered Siamese this could be the ideal role for you.

Reporting into the Head of Content, you will be responsible for the development and implementation of a global content strategy, including content creation and managing content distribution  and optimisation on our client’s web site and other digital and social channels.

 What you’ll do

  • Create content for customer engagement with the need to understand content distribution
  • Manage the company’s online profile, updating and deploying content on the website
  • Measure the performance of content and digital marketing activity and report on it
  • Oversee the management of content storage
  • Create constant ongoing adjustments to improve content performance
  • Maintain accuracy of all product information and imagery on site to ensure a great customer experience.
  • Ensure strong and prompt delivery of the content marketing plan in collaboration with other marketing colleagues
  • Deliver content to maximize the SEO strategy
  • Develop a content calendar based on search volume data, revenue potential and brand affinity
  • Identify key audience segments, build audience personas and define segment-specific content marketing strategies.
  • Analyse data to influence decision making and reporting on effectiveness of content to senior management
  • Identify and solve problems that may affect SEO rankings.
  • Report on activities and results and recommend on future strategy ensuring that content performance is measured at all times
  • Have creative content oversight ability

You should have

  • Experience in data mining to provide insight
  • Gravity and authority whilst still working well in a team
  • Autonomy, drive and independence – but not afraid to ask for help
  • Experience as a content manager, digital producer, or from a global digital content producer
  • Up-to-date knowledge of what is going on in the digital lives of the audience
  • BA or MA in Media, Communication, Marketing, or equivalent experience
  • CMS software experience

Content planning software experience

This is a great content management role and an excellent opportunity to make a big splash in a rapidly growing organisation

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