CRO Specialist - Conversion Rate Optimisation

Location
London (Central), London (Greater)
Salary
Competitive Salary & Benefits
Posted
19 Sep 2018
Closes
19 Oct 2018
Ref
CRO325
Discipline
Marketing
Specialism
Data & Analysis, Digital
Sector
Online, Technology
Business Type
Agency
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

An exciting Conversion Rate Optimisation Specialist (CRO) opportunity has arisen with The Lead Agency.

The Lead Agency is a Sunday Times Tech Track Top 50, Northern Tech 5th fastest growing business.  TLA has been established for 16 years and we are a dynamic performance marketing technology business who are market leaders in providing lead-generation solutions.

We are looking for a passionate CRO to join the digital marketing team to establish and grow a CRO strategy to deliver improved performance across all digital marketing campaigns.

The CRO Specialist, working closely with the Head of Studio, UX and development teams will have key focuses, including:

  • Responsible for day-to-day CRO activities across varied campaigns and performing detailed analysis
  • Selection of tools and technologies to enable maximum performance
  • A/B and MVT testing across all channels
  • Working closely with UX team, continuously testing and refining campaigns and understanding customer behaviour

You will be expected to bring the following CRO skill profile:

  • Data driven, fueled by insights
  • A creative thinker
  • Experience using CRO & heat map tools (Google Optimize, Optimizely, VQO, Hotjar)
  • Good understanding of Google Analytics
  • Experience with landing page software
  • Strong communication skills and high levels of motivation

If you are interested in applying for this CRO Specialist job, please click the APPLY NOW button below and send your CV to Michael Fitzsimmons.

Please find the full JD at - https://www.theleadagency.com/jobs/cro-specialist/

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