CRM Manager

Major Players
Up to £40000 per annum
02 Oct 2018
01 Nov 2018
Hannah McAteer
Business Type
Contract Type


A bit about the role

We are looking to recruit an experienced CRM Manager to work in the newly formed marketing team for one of our key clients. This client has huge ambitions to become the leader in a new and rapidly growing category. You would be one of the first recruits in a marketing department which is set to double in size over the next 12 months. If you're entrepreneurial, goal focused and have a love of animals this is a great place to work. The role is based in Watford which is just 20 minutes on the train from Euston.

Reporting to the Head of CRM you will initially focus on building a customer engagement plan for existing clients. Furthermore you will be working with the Data, Content and CRM teams Managers to will ensure a stream of high quality leads through online and email marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

We are looking for a CRM Manager who had previously worked directly with clients and who is now looking to develop management skills and able to build effective working relationships with a wide range of stakeholders.

Key Responsibilities

Work with the Brand and Commercial Teams to provide usable insights for brand and marketing planning
Work with the Head of CRM/Campaigns to create customer segmentation models to maximize the business performance
Management of the CRM content plan and calendar- working closely with Marketing team for the provision of it
Build dashboards and reports to understand customer behaviour over time
Experience in data mining to create effective CRM campaigns
Develop programs to convert prospects to clients, and one-time only to multiple-time customers
Increase customer engagement
Working closely with the Head of CRM to plan, manage and deliver proposed CRM strategy and manage budgets
Building collaborative relationships with the marketing team to gain a great understanding of customer base through insight, segmentation and data analysis
Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns
Analyse and report on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue
Identify areas for improvement and making recommendations
Ideal candidate will have experience of Dotmailer / Power BI

Role-specific skills, knowledge and experience

Previous experience in CRM / data marketing / email marketing
First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge
Excellent planning, analytical skills and project management
Knowledge and understanding of data and production processes
Demonstrable experience in a similar role, ideally in a consumer, retail or tech business
Technically astute with experience using CRM systems
Strong knowledge of market segmentation
Understand how consumer behaviours can be positively influenced
Show how you've increased consumer engagement and revenue through your work
Commercially focused, strong attention to detail, agile
Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
Good Negotiation and presentation skills coupled with great communications skills, written and verbal
Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
Ability to be creative and use their initiative to develop new ideas


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