CRM Manager

Recruiter
Major Players
Location
London
Salary
Up to £40000 per annum
Posted
02 Oct 2018
Closes
01 Nov 2018
Ref
111088
Contact
Hannah McAteer
Discipline
Advertising
Specialism
CRM
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

***CRM MANAGER*** WATFORD - £40K ****ANIMAL SERVICES CLIENT***

A bit about the role

We are looking to recruit an experienced CRM Manager to work in the newly formed marketing team for one of our key clients. This client has huge ambitions to become the leader in a new and rapidly growing category. You would be one of the first recruits in a marketing department which is set to double in size over the next 12 months. If you're entrepreneurial, goal focused and have a love of animals this is a great place to work. The role is based in Watford which is just 20 minutes on the train from Euston.

Reporting to the Head of CRM you will initially focus on building a customer engagement plan for existing clients. Furthermore you will be working with the Data, Content and CRM teams Managers to will ensure a stream of high quality leads through online and email marketing, to drive acquisitions, increase conversion, improve retention and customer loyalty.

We are looking for a CRM Manager who had previously worked directly with clients and who is now looking to develop management skills and able to build effective working relationships with a wide range of stakeholders.


Key Responsibilities

Work with the Brand and Commercial Teams to provide usable insights for brand and marketing planning
Work with the Head of CRM/Campaigns to create customer segmentation models to maximize the business performance
Management of the CRM content plan and calendar- working closely with Marketing team for the provision of it
Build dashboards and reports to understand customer behaviour over time
Experience in data mining to create effective CRM campaigns
Develop programs to convert prospects to clients, and one-time only to multiple-time customers
Increase customer engagement
Working closely with the Head of CRM to plan, manage and deliver proposed CRM strategy and manage budgets
Building collaborative relationships with the marketing team to gain a great understanding of customer base through insight, segmentation and data analysis
Management of data and CRM agency, resolving any issues that arise during the implementation of CRM campaigns
Analyse and report on campaigns effectiveness in terms of traffic, acquisition, conversion, retention and revenue
Identify areas for improvement and making recommendations
Ideal candidate will have experience of Dotmailer / Power BI


Role-specific skills, knowledge and experience

Previous experience in CRM / data marketing / email marketing
First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge
Excellent planning, analytical skills and project management
Knowledge and understanding of data and production processes
Demonstrable experience in a similar role, ideally in a consumer, retail or tech business
Technically astute with experience using CRM systems
Strong knowledge of market segmentation
Understand how consumer behaviours can be positively influenced
Show how you've increased consumer engagement and revenue through your work
Commercially focused, strong attention to detail, agile
Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
Good Negotiation and presentation skills coupled with great communications skills, written and verbal
Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
Ability to be creative and use their initiative to develop new ideas

IF YOU ARE KEEN - CALL HANNAH 0207 845 7243

hannah.mcateer@majorplayers.co.uk

Apply for CRM Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb


4000 characters left

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.


By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs