EMEA CRM Lead

Location
London
Salary
£58,000 per annum
Posted
08 Oct 2018
Closes
08 Nov 2018
Ref
310058
Discipline
Marketing
Specialism
CRM, Direct Marketing
Sector
Retail
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

EMEA CRM Lead
12 month FTC- Potential to go permanent 
£58,000
 

Our client is a well-known and well-loved retailer – with strong British origins but now present in over 30 markets internationally.  

This role will help drive the CRM strategy and adopt a different approach and strategy depending on the lifecycle stage of each market. You will be responsible for ensuring that markets use International CRM strategy effectively into local roll out plans to drive footfall, new customer sign up and grow average customer value.

  • Embedding CRM principles and facilitating best practice sharing amongst markets, ensuring that this information is shared with the overall CRM team
  • Guiding and approving CRM marketing and lifecycle campaigns in markets
  • Maintaining the toolkit in line with current developments globally, ensuring it is aligned with the business needs and with the overall global CRM strategy
  • Operating as a link between EMEA zone team and the global CRM team effectively communicate best practice

You will need:

  • A CRM or loyalty background
  • International experience or at least  awareness (not just a UK focus)
  • A background in or a passion for retail
  • A real ambition to want to work for a values driven organisation 

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