E-mail Marketing Manager
***Email Marketing Specialist - BEAUTY - £28-32k****
My client is searching for an experienced, driven, creative and passionate Email Marketing Specialist to join its Digital Marketing team. The successful candidate should have an intimate understanding of how direct / email marketing campaigns work to support brand teams and activation plans.
The Email Marketing Specialist is responsible for creating and deploying innovative email campaigns in-line with the marketing plan and brand guidelines. This position includes the set up and deployment of individual email marketing campaigns as well as maintenance and review of templates within the company's marketing automation system. You will take part in designing and planning all outreach campaigns, while ensuring all operations are compliant with all regulatory requirements.
Create, deploy and monitor email marketing campaigns and nurture/drip-based and trigger automated email communications
Develop fresh, original and creative brand aligned email concepts together with Design and Campaign teams
Analyse email campaign results and report campaign performance, summarising key insights, and offering recommendations. Work with analytics team to understand business and customer needs and site analytics required to measure email success
Support and develop email marketing strategies and campaigns including targeting, set-up, end-to-end testing, execution, strategic analysis, and optimization
Stay current with regulatory industry standards related to email-ensures best practices through email compliance and spam regulation (GDPR, CAN-SPAM) and share email program insights and recommendations with marketing managers and colleagues
BA degree in Marketing, Business, Management or similar
Minimum 2 years experience in direct / email marketing
Knowledge of Google Analytics & Mail Chimp
Experience of working with HTML
Strong copywriting and communication skills
Prior experience in beauty, food and beverages, and health and fitness industries - a distinct advantage
Strong organisational skills
Demonstrates a can-do attitude, with an ability to work autonomously or as part of a broader team to a very high standard
There is a competitive salary alongside an incredible opportunity to take charge of your own email marketing strategy for a global business.
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