Social Content Lead

Major Players
£35000 - £42000 per annum
08 Oct 2018
07 Nov 2018
Hannah McAteer
Business Type
Contract Type

****SOCIAL MEDIA CONTENT LEAD £35 - 42k - Finance and Entertainment ****

A full service agency spanning creative, publishing, strategy, technology, design, production, programmatic media and analytics; AYS's unique model also enables brands by building bespoke onsite media houses.

Creativity and people are at the heart of our business from the newest recruit up to the management team. We are seeking an experienced Social Media Content Lead with a passion for creativity, culture and content.

This is a fantastic opportunity to join our Publishing and Editorial team in a unique role where you will be part of an on-site team but plugged into a wider agency network. The Social Media Content Lead role combines social media content writing, project planning, editing and research in order to achieve reach and engagement targets for the clients' social channels.
Within the Publishing and Editorial team you will sit firmly between planning and creative, and we find working collaboratively with the wider agency brings the best results. An understanding of the digital, social and cultural space is key. What unites our team is the deep understanding of the audience's fresh thinking, creativity and knowing what makes them tick.

Key responsibilities and accountabilities
* Act as brand guardian and tastemaker for all social media content. Keeping a focus on culture by staying ahead of the curve on social and creative shifts.
* Generate beautifully crafted copy that's optimized per format and for clients' content channels
* Responsible for clients' social output. To write and sometimes edit content ideas across all social platforms.
* Be able to react to relevant timely events
* Have the finger on the pulse and be able to spot stories that are relevant to your client and work within the current debate and media landscape
* Proactively help to grow owned media (with focus on social media channels such as Twitter, Facebook), tapping into trending subjects and current debates
* To be responsible for working with internal teams to gather, input, edit and validate social content
* To understand the importance of telling stories across social media channels
* To be responsible for writing, research and ideation of creative and innovative content that brings readership and encourages sharing
* To create and repurpose content for different social usages
* To combine an authoritative voice and consumer education with comprehensive marketing integration
* Commission and curate social content when appropriate
* Excellent communication skills and a solid grasp of grammar
* To ensure consistency and quality across all written social content

Person specification
* 3+ years writing experience in corporate, digital or journalism environment
* Experience of writing for social media channels
* An exemplary understanding of how content can play out across multiple social media channels
* Confident in managing senior stakeholders
* Thorough understanding of how different social platform works, and how to write in a way that suits each channel
* Creative and meticulous in the use of language and data while developing concise, engaging text
* Demonstrate ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences across social media
* Confident and comfortable working in a fast-paced, changing client environment
* A passionate and inspiring writer and editor
* Self-motivated, working with little supervision
* Collaborative team player, open minded - non-political
* Discrete about all confidential and personal information
* Driven, proactive, helpful, and enthusiastic team player

If you are keen let Hannah know - 0207 845 7243 -

Apply for Social Content Lead

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb

4000 characters left

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs