Qualitative Insight Manager | Design Thinking
Are you a qualitative researcher looking for something genuinely different? Do you have a real interest in understanding human behaviour through immersing yourself into their world?
We are working with a global insights and design strategy company who does just that. They collaborate with businesses to understand the consumer through observing and empathising with their behaviour. This involves spotting themes and patterns, looking at how different people use products, what works, what doesn't and what insights can be uncovered to create strategy.
Qualitative fieldwork will play a large part of this role and will always remain at the crux of their operation. Expanding on this, it's about experimenting with creative workshops, watching and decoding human behaviour patterns to invent user-centred products and new ways for brands to communicate with their consumers.
Through qualitative techniques and frameworks derived from social sciences, their aim is to create simple yet effective innovations. They have over three decades of experience in brand planning, advertising planning, innovation and ideation. The next chapter for them is to move further into design strategy to help businesses better articulate their problems through prototypes and qual observation.
Operating across Asia and Europe, they now have buzzing offices in 7 countries. Their work varies hugely. From using trend data as a stepping stone to innovate the Australian biscuit market, through to redesigning brand values for local Asian communities.
Their methods are proving to be a huge success with clients really buying into the evidence lead approach from a qualitative angle. They have secured repetitive business with global giants such as Lego, Facebook, Danone and DBS, to name a few.
They are looking for a qualitative researcher with 3-7 years' experience to join their team.
Your key responsibilities will act as an independent end-to-end project lead. You will lead fieldwork, analysis with some client management.
They are looking for someone who is:
- Able to lead client conversations - prepare proposals, project documentation, lead analysis
- Able to exhibit strategic thinking during all stages of the project
- Curious for knowledge regarding people, culture, brands and business
- Resourceful in seeking out information and thrives on solving big problems
- Proactive and entrepreneurial
- Able to express exceptionally well, verbally and in writing, in English
- Strong experience with qualitative research methods (IDI's and Focus Groups) is vital!
The real draw of the role is what you can learn in terms of new techniques and uncovering insights and add to your existing skill-set and diversify your experience, making future opportunities broader too. If this sounds like a challenge you'd like, then apply below!