Marketing Automation Manager

Up to £55000 per annum + bonus and benefits
10 Oct 2018
09 Nov 2018
Lucy Butterfield
Business Type
Brand / In-house
Contract Type

Marketing Automation Manager - B2B News Media

Permanent, full-time


£55,000 per annum plus bonus and benefits

We're delighted to be partnering with a leading global provider of B2B news and multimedia.

They are currently seeking a results-orientated Marketing Automation Manager to manage global email marketing strategy across lead generation, personalisation and product marketing.

About the role:

  • Building and automating high volume email marketing programs across the entire marketing funnel.
  • Owning the lead nurturing, content personalisation, product marketing and newsletters.
  • Managing all aspects of the automation platform, building dynamic emails, carrying out email programming, testing and optimisation, database segmentation, reporting and analysis.
  • Executing personalised email marketing programs across the marketing funnel.
  • Developing and implementing A/B testing plans to optimise email and landing page performance.
  • Championing best practice and data governance for the marketing automation platform.
  • Developing campaign and content work-flows for the team.

Required skills and experience:

  • Significant marketing automation and database management experience.
  • Advanced knowledge of marketing automation platforms - ideally Eloqua.
  • Excellent knowledge of HTML, complex data segmentation, email programming and reporting.
  • High attention to detail and analytical capability.
  • Excellent project management and quantitative skills.
  • Comfortable working in a matrix environment, with multiple priorities.
  • A proven data-driven approach to marketing.
  • Ideally educated in quantitative field such as Computer Science, Mathematics or Statistics.
  • Certification in one or more marketing automation platforms.
  • Experience with Salesforce CRM.
  • Experience in media, ecommerce or technology is desirable.

Apply for Marketing Automation Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb

4000 characters left

All questions are required

Do you have a career focus marketing automation/email marketing and CRM?

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs