Head Of Strategy and Planning – Private Wealth and Investment Brand
Leading Private Wealth and Investment Company are looking for a Senior Strategist with Wealth and Investment experience to join the marketing team in an exciting period of rapid growth.
This global and well reputed Private Wealth and Investment Company offer specialist bank services and asset management to their clients. They are a dynamic team with an impressive culture and where everyone has a voice. They are upbeat, friendly, supportive and have a great sense of humour. They have ambitious marketing plans and this is a great opportunity to help create and shape a brand new marketing strategy.
This is a fantastic challenge; you will be helping to enforce a client centric strategic approach, identified through careful insight and analysis and delivering a clear Go to Market approach for the UK. You will develop a clear strategic plan that focuses on a core messaging platform and client acquisition and retention strategies. You will need to create plans that engage with the regional offices, stakeholder audiences and a broad range of clients. Incorporate data and analysis into shaping both the marketing and business strategy. You will measure the outcomes of initiatives against budgets and objectives. Reposition the brand as out of the ordinary with bold and differentiated market messages. Ensure consistency across regional marketing. Finally you will be managing a group of senior strategists and planners.
You will have experience in;
- senior leadership strategy, planning and analysis marketing.
- creating segmented value propositions through to message development.
- acquisition and retention marketing, marketing, media and communications channels as well as B2B and B2C.
- understanding of the Financial Services market place.
- client content engagement strategy.
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