CRM Digital Analyst (Global FMCG Company)

Location
Surrey
Salary
£175 - £200 per day
Posted
19 Oct 2018
Closes
18 Nov 2018
Ref
NP201018
Contact
Nathan Putsey
Discipline
Marketing
Specialism
CRM, Data & Analysis
Sector
FMCG
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time
We are working with a World-Leading FMCG Brand who are looking to bring on-board a high calibre CRM Digital Analyst to join their Surrey-based team.

As Customer Relationship Management (CRM) Digital Analyst, you will be responsible for supporting the brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights.

The role will also involve conducting and advising on web conversion optimisation and web personalisation. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.

Responsibilities: -
- Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
- Creation of personalised experiences for selected audiences within Adobe Target
- Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
- Advise marketing teams on audience selection for campaign optimisation and web personalisation
- Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
- Construct test & learn marketing activity and analyse results for presentation to stakeholders
- Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
- Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
- Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams

Skills and Experience Required: -
- 3+ years of experience in marketing analytics
- Experience working with reporting, analysis and visualisation software (e.g. Tableau), including Adobe Analytics
- Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
- Strong knowledge of Digital Marketing campaigns
- Knowledge of how segmentation is applied in practice within data driven marketing environments
- Experience in working within a marketing/business intelligence environment

This role offers a fantastic opportunity to not only join the journey but lead the charge from the front line. You will be working in a supportive and collaborative environment, providing invaluable career-building experience at the heart of a dynamic, forward thinking organisation that has grown quickly and continues to do so.

If you think you can fulfil the role requirements and have what it takes to be part of a cutting-edge team, focused on delivering innovative solutions, then please apply through the link or you can contact Nathan Putsey at Adam Recruitment on 0161 359 3789

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