Senior CRM and Loyalty Manager

Location
London
Salary
circa £63,000 per annum
Posted
22 Oct 2018
Closes
22 Nov 2018
Ref
316037
Discipline
Marketing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Senior CRM & Loyalty Manager
Salary circa £63,000
Based Central London
 

You'll be responsible for:

  • Designing & developing Membership strategy & plans to deliver a compelling experience to high frequency guests to reward, retain and grow their lifetime value
  • Develop propositions and campaigns which accelerate growth, ensuring all activities are fully compliant with GDPR
  • Oversee the guest contact strategy and communication plans through email & other channels, to deliver commercial & brand objectives, whilst increasing relevancy and insight-led personalisation for guests
  • P&L ownership of membership propositions & CRM campaigns, including budget management, forecasting and KPI control
  • Managing and developing a team of 5

You should be / have:

  • Highly data driven and analytical.  Significant hands on experience of working in CRM & Loyalty at a trusted service brand with branded membership propositions and complex data, campaign & decision management tools
  • Strong background in customer proposition & experience design, along with planning brand-led customer acquisition, re-engagement and retention strategies
  • Commercially sound, with a solid understanding of business & campaign performance/measurement
  • Strong leadership skills, ability to set high standards and lead by example
  • Ability to operate at both a strategic and tactical level and communicate effectively to a wide range of stakeholders

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