Digital Marketing Executive

£25000 - £32000 per annum
08 Nov 2018
08 Dec 2018
James Cape
B2B, B2C
Business Type
Brand / In-house
Contract Type

A Digital Marketing Executive with ambition and drive to take charge of our clients digital marketing and social media across their three consumer and b2b digital channels. Our client is a leading expert in news and factual production, channel launches and the distribution of PR content based in the heart of London.

In addition to your day-to-day responsibilities you will work closely with the Head of Marketing to develop the group's marketing strategy and tackle new projects. This is a new position in a busy office and there is scope to expand the role very quickly. You will also be responsible for implementing a digital marketing strategy for the group as a whole.

Key Responsibilities
* Day-to-day implementation of the marketing and social media strategies for three digital channels and the wider group
* Working closely with the editorial, production and sales teams to identify and maximise content reach and results for clients and own brands
* Managing regular email campaigns across UK, Europe and International targets, including copywriting, managing language translations, version control, database management and maintenance, analytics and reporting
* Day-to-day management of all social media accounts across the three digital channels including creating content, drafting posts, scheduling, community management, analytics and reporting
* Developing and managing online advertising campaigns, including Facebook, Instagram, Twitter and LinkedIn, retargeting adverts, budget management, analytics and reporting
* Creation and management of online consumer competitions, including copywriting, promotion and entry process
* Creation and management of a variety of online newsletters and blog posts, including content ideas, themes and copywriting

Skills & Experience:
* Two+ years relevant content marketing, PR or digital experience, ideally gained within an agency environment or digitally led brand or organisation
* A mix of consumer and b2b experience advantageous
* Sound knowledge of the digital and content marketing landscape, including the latest trends and tools and the ability to make recommendations based on this
* Thorough working knowledge of Campaign Monitor or similar email marketing tool, all social media platforms, online and social media advertising, SEO and analytics
* Strong social media and community management experience across multiple clients and accounts
* Strong copywriting and proofreading skills, including email marketing, social media posts and blogs
* Demonstrable project management ability
* Adept at building, researching and maintaining accurate databases
* Confident in digital analytics and reporting
* Experience of working in a fast-paced, deadline driven environment

* Strong team player
* Self-starter and can-do attitude
* Creative, passionate and keen to contribute ideas and recommendations
* Flexible and able to use own initiative
* Must be happy taking responsibility and accountability for their own work and be comfortable making decisions, under guidance from line manager
* Strong attention to detail but recognises importance of bigger picture
* An interest in, or experience of working with, photography, automotive and/or consumer lifestyle brands would be a bonus

For a complete spec, please register your interest. We regret only successful applicants will be contacted.

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