Digital Marketing Specialist

Location
Manchester, Greater Manchester
Salary
Benefits
Posted
08 Nov 2018
Closes
08 Dec 2018
Ref
LW 27184
Contact
Leanne Wallworth
Discipline
Marketing
Specialism
Digital, E-Commerce
Sector
FMCG, Food & Drink
Business Type
Brand / In-house
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

As a Digital Marketing Specialist you will work across multiple brands, digital channels and platforms to deliver a best in class digital strategy to consumers around the globe. You will lead on digital project delivery at a global level, supporting the activation and optimisation agenda. You will be a key support in the development of digital strategy, leading the ongoing optimisation of digital marketing activity by brands and region, based on consumer behaviour. You will follow a "consumer first" approach whilst delivering against brand objectives and positively influencing sales and brand equity. You will be tasked with optimising brand content and performance across all digital channels, based on consumer behaviours in each region. You will help to provide global consistency in digital and will play a key role in the activation of global brand campaigns.

To be successful in the role the ideal candidate will have at least 3 years experience in a broad digital role, ideally gained in a branded business and will be skilled in the following areas:

  • Online consumer journeys
  • Web analytics
  • Search campaigns and managing search agencies
  • Managing social platforms
  • Content management
  • Digital media buying and measuring search and display

In return you will be surrounded by market leading digital talent, supporting in your learning and development and given a brilliant career path in one of the North Wests most desirable consumer goods businesses. This is a fantastic opportunity to develop your digital career in a high performing digital marketing team.

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