CRM Analyst

Rugby, Warwickshire
Up to £45000 per annum
23 Nov 2018
23 Dec 2018
Lara Lee
CRM, Data & Analysis
Business Type
Brand / In-house
Contract Type

The Company: A wonderful global development charity are looking for a CRM Analyst with a strong data insight background.

The Role: You will be responsible for leading and developing the insight team to help shape the direction of different fundraising channels. Utilising the data from CRM, you will work with communications colleagues to provide results, make suggestions and recommendations on campaigns and customer segments to deliver successful results across many different donor groups.

Key responsibilities:

  • Develop and implement CRM strategies for the region
  • Create clear customer journey's using test and learn methodology
  • Profile and segment customers to gain a detailed understanding
  • Deep-dive analysis to draw insight from data
  • Use of SQL in an analytical context
  • SPSS software experience and advanced MS Excel skills
  • Post campaign analysis
  • Team management

The Candidate: To be considered for this CRM Analyst role you will have previously worked in a data role where you have worked with a large database and been involved in segmentation and analysis of campaigns to drive and deliver an excellent experience for donors. You will be degree educated ideally with a maths/statistics focus and have advanced knowledge of MS Excel. You will also have used SQL and SPSS in an analytical environment. You must understand GDPR regulations and ideally have worked within a fundraising or not for profit business. You must have managed a team previously.

As well as a salary of circa £45,000, the company offer some great benefits as well as a fantastic family-friendly working environment where the opportunity to work two days per week at home is encouraged.

This CRM Analyst role is commutable from Coventry, Leamington Spa, Rugby, Daventry

This CRM Analyst role would also suit; CRM Specialist, Database Manager, Data & Insight Manager, Insight Manager

Interviews to be held in December for an offer to be made before Christmas.


CRM Analyst, Rugby, circa £45,000

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