Stopgap

Head of Marketing

Recruiter
Stopgap
Location
Greater Manchester
Salary
£70000 - £80000 per annum
Posted
05 Dec 2018
Closes
04 Jan 2019
Ref
JVP-092095
Contact
Jackie Pinfold
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

A full marketing mix Head of Marketing is needed for a complex global education related business. Product as well as comms experience is essential.

Head of Marketing - £70,000-£80,000 - Greater Manchester

THE COMPANY
Our client is based in six continents and over 100 countries, bringing international opportunity and enhancing the UK's reputation worldwide. It is a global organisation based on educational and cultural relations.

THE ROLE
As Head of Marketing your role focuses on driving admissions and on line qualifications to the teaching centres across 50 plus countries through a range of b2b channels as well as directly to students.
You will be responsible for:
- the successful delivery of strategy and global marketing programmes
- leading a focused team of 6-12 with clear accountabilities and performance metrics
- the development of competitive product and pricing strategies to maximise student admissions
- using your analytical skills to audit marketing activity, assess its merit and make changes accordingly.

YOU
To be successful in this Head of Marketing role, you will
- have substantive B2B and B2C marketing experience in a large, complex global organisation.
- be adept at marketing planning and budgeting
- have been responsible for planning and delivery of go to market full mix marketing strategies
- have strong commercial acumen
- have a track record of managing multiple brands or products
- have a strong digital skillset - SEO, social media, analytics
- know martech and be a data savvy marketing professional with lead generation experience
- have strong team leadership

Tick the boxes? Apply online now for the swiftest response.

Head of Marketing - £70,000-£80,000 - Greater Manchester

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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