Digital Marketing Executive - Email marketing

Location
London (Central), London (Greater)
Salary
£27k-£30K basic
Posted
19 Dec 2018
Closes
19 Jan 2019
Ref
AI_EMM
Discipline
Marketing
Sector
Online, Publishing
Business Type
Media Owner
Seniority
Junior
Contract Type
Permanent
Hours
Full-Time

Digital/Email Marketing Executive

Our client is recognised as a leader in media and communications within the health and beauty sector, based in Regent Street, London. The Company's portfolio encompasses a network of websites achieving 80% market penetration, market leading trade publications, a marketing and training agency, industry awards and events.

What they are looking for:

They are looking for an Digital/Email Marketing Executive to join their growing team. You will be a passionate email marketing executive, with at least 2 years’ experience of the ESP platform targeted to grow the company’s digital audience, deliver email marketing campaigns for the Company’s owned & operated brands and market leading pharmaceutical companies and help drive further business growth.

The Digital/Email Marketing Executive will:

  • Shape the Company’s email marketing strategy with management team
  • Manage full end to end production process for multiple weekly email campaigns from content, data, production, QA, deployment, reporting and optimisation through the Dotmailer platform
  • Content, copy & subject line creation for email
  • Email design using Dotmailer templates and modules
  • Working with the Company’s creative team to create bespoke campaign designs or optimise existing templates
  • Undertake optimisation, testing and campaign reporting to continually evolve and improve tactical and strategic results and maximise revenue
  • Implement campaign automation and creation of new customer journey communications
  • Identify opportunities and provide ideas for new, and improvements to existing CRM campaigns
  • Manage the company’s ESP supplier, Dotmailer, relationship
  • Identify new trends in email marketing, evaluate new technologies and ensure the company stays at the forefront of industry developments

This is a really exciting role for a target driven email marketing professional to join a well-established yet growing business who is a leader in its field. Excellent communication skills are key to this role as you will be liaising closely with other team members as part of a multi-disciplinary team.

Skills, Knowledge and Experience

  • Degree qualified – marketing or related subject desirable
  • A minimum of 2 years’ experience in a similar role
  • Solid understanding of email and CRM principles
  • Good knowledge and high level of competency in using Dotmailer
  • Able to formulate and develop creative campaign ideas and implement multiple campaigns / projects through excellent campaign management and able to work to deadlines
  • Excellent copywriting and proofing experience
  • Highly organised and able to multi task across multiple campaigns
  • Results orientated
  • Excellent communication
  • Team player

If you are interested in this role then get in touch with Angela Izard at Morgan Rutherford Associates Ltd.

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