Direct Marketing Manager

Up to £43949 per annum
07 Jan 2019
06 Feb 2019
Jane Stephens
Charity, Retail
Business Type
Brand / In-house
Contract Type

Experienced Direct Marketing Manager with national charity background needed for this much loved UK charity based in Central London.

Direct Marketing Manager - £43,949 - London

My client is a much loved and admired national charity that helps a broad community through emotional and financial support as well as representation in society.

As Direct Marketing Manager you will be responsible for managing and developing existing supporter giving programmes to include Cause-led, raffles and prize-draws. You will also assist the Head of Supporter Development and Engagement in the effective running of that team.
This role will see you develop and implement the overall cash giving supporter strategy. This will include:
- Writing and taking ownership of the strategy for cash giving from existing supporters, in conjunction with the Head of Supporter Development and Engagement.
- Devising and implementing strategies and customer journeys to meet challenging income targets and to deliver organisational objectives, while meeting the needs of supporters.
- Being responsible for ensuring that Campaign Managers deliver on existing income-generating activities including, raffle, prize draw, and cause-led campaigns.

To be successful in this Direct Marketing Manager role you will have the following:
- Significant direct marketing technical experience including direct mail experience, overseeing creative, data print, production for complex and large scale direct mail campaigns
- Experience of devising strategies and supporter journeys and then creating and implementing operational plans for multiple income and expenditure streams
- Proven experience of devising and monitoring relevant performance indicators for fundraising and/or marketing campaigns

If this sounds like you, apply now!

Direct Marketing Manager - £43,949 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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