Associate Director | Behaviour Change
How do you influence audiences?
One of the leading PR & Communications are looking for mixed methods (qual leaning) Associate Director interested in behavioural change.
They have an in house insight based consultancy, advising the likes of Google, Government bodies, AirBNB and the Bill & Melinda Gates foundation on their strategy and creative positioning. They have a huge amount of in-house capacities including an sophisticated social analytics team. Because of their diverse network of specialists, they are able to create tailored and bespoke campaigns.
They focus on brand reputation. What do audiences think of this brand, how can we shape new opinions and what are these new opinions going to achieve? Supporting Public Health England, they launched the Government's first sexual health campaign for a decade. Through attitudinal research across young people, they were able to understand their habits. The research was used as a foundation to develop a highly targeted media strategy which encouraged new opinions around sexual health.
It's full service research. All of the decisions across the firm are massively influenced by the research team. It's an extremely important function of the business model which has led to an increased trust with their clients, which in turn, has created more in depth, powerful and hard-hitting campaigns.
Their research is based on cultural intelligence. They maintain a constant conversation with influencers, opinion formers and consumers to help transform attitudes. This role will be about developing cultural intelligence by building on existing qualitative and quantitative research findings.
They're also an excellent employer, with the owner often investing in individual ideas to form new companies or stand-alone businesses under the umbrella of this company. This has been anything from handing the reigns over of a team to the director full time, to investing in apps being developed by the team. You are encouraged to keep abreast of new insight techniques and understand what's happening in the World around you.
The crux of the role will involve hands on primary qualitative and quantitative research, as well as the analysis of findings. Structuring insight into a narrative to help build strategic recommendations.