Senior Marketing Manager

Cambridgeshire, Huntingdon / Cambridge, Cambridgeshire / Cambridgeshire, Peterborough
£50000 - £55000 per annum + bonus and benefits
17 Jan 2019
05 Feb 2019
Recruitment Team
Planning & Strategy
Business Type
Brand / In-house
Contract Type
Senior Marketing Manager, Huntingdon -
This is a rare opportunity to be heavily involved at the start of an exciting new phase in the history of this business who, until recently, have never been inclined or incentivised to think about marketing. They are a large and complex business, highly respected and long established, with exceptionally low staff turnover, high levels of moral, and a brilliant culture that runs right throughout the business. Yet as far as marketing is concerned things have always been done a certain way. Until now.

As the Senior Marketing Manager you will have responsibility for driving the development and implementation of the brand and marketing communications strategy with the aim of enhancing understanding and awareness, both internally amongst key stakeholders as well as externally amongst a broad customer base.

Working alongside the strategic and creative agency, you'll select the most effective means from both ATL and BTL activations to bring the brand to life, covering everything from advertising and digital plans, to events and promotional activity. Keeping the customer at the heart of everything you do, you will ensure that all marketing strategies and campaigns evolve and develop as new trends emerge and customer demand changes.

Working closely with your wider marketing colleagues, you will lead the creation and manage the deployment of integrated communications for the brand. In addition you will create new and maintain existing campaigns covering all aspects of the marketing mix including CRM, website, digital marketing, off-line marketing and events.

There will be lots of scope to help shape what the future looks like from a marketing and branding perspective. Whilst you won't be managing a team to start with, once you have found your way it is expected that you will be hiring and developing your own team to support you moving forward.

In short, this is a great opportunity to get stuck into something new and different, and make a real impact!

It would suit a robust marketer and a genuine collaborator who is generous with their knowledge and happy to share it across the wider team and throughout the business in order to help take everyone on this journey. It's a broad and challenging role that would suit a brand 'thinker' but not someone who is too big picture thinking exclusively about ATL initiatives as it will be very marketing led as well.

You will need to be a good listener with exceptional emotional intelligence and relationship building skills as you will be dealing with a wide variety of stakeholders in what is a large and complex matrix structured business.

In terms of background you will need to be degree educated with proven and in-depth marketing experience from within a large and complex, matrix structured environment. With experience working at a strategic and pan-organisational level you will be confident with regard to project/campaign management as well as dealing with senior level stakeholders in a marketing context.

It would be a distinct advantage if your marketing experience had been gained from within the service sector as opposed to a more tangible product led sector, however, this isn't essential.

If this advert has piqued your interest and you would like to find out more about this opportunity then please apply!

Due to the location of their Huntingdon office, this role could be of interest to those living in Cambridge, Huntingdon, Kettering, Leicester, Peterborough, Loughborough, Nottingham, Boston, Sleaford, Oakham, Spalding.

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