Business Development Executive Exhibition Portfolio

Formula Won
London (Central), London (Greater)
£35k + Commission on all sales + Bens
22 Jan 2019
22 Feb 2019
Business Type
Media Owner
Contract Type

Generate new business contacts and revenue from new and lapsed clients across various events within this organisation a leading exhibition organiser with events worldwide

The Role

• To reach and exceed sales and revenue targets and performance objectives 

• To effectively manage and grow new and lapsed customer relationships 

• Ensure the customer experience is very positive to ensure long term customer retention and rebuilding relations with lapsed customers 

• To research the market, analyse trends and use that information to engage with new customers and qualify effectively

• Make recommendations regarding Sales Plans and future new business sales strategy

• Be a market expert and market shaper

Key Responsibilities

• Build new revenue streams from new clients. 

• Successfully achieve and exceed specified targets and performance objectives

• Be deeply knowledgeable about market, customers, competitors and products in order to sell creative solutions to attain new revenue and deliver exceptional customer value to customers effectively

• Maintain strong sales pipeline through effective activity, call management and lead generation

• Innovate new revenue streams and new product angles

• Make calls and visits to lapsed and potential new business clients to build customer relationships, deliver excellent customer service and maximise revenue  

• Follow up marketing qualified new business leads within set time frames and convert at or above mean team conversion rates

• To effectively  research, self-source and initiate new business opportunities 

• Effectively handle all interactions and relationships with new and lapsed customers to build sustainable business growth

• Develop initiatives that build long term strategic relationships and results 

• Ensure accurate use and maintenance of the CRM system - Salesforce

• Sales administration responsibilities - including reports, meetings, plans etc

• Work in collaboration with internal teams e.g. Marketing, Content and Operations, ensuring all activities are considered from a customer’s viewpoint

• Ensure accounts have an established customer plan and any risks and growth accounts are flagged and have appropriate management plans in place

• Continually seek ways of improving ways of working and the service to customers

• Contribute to evolving the client brand, developing the Sales offering and Strategy for the business

Experience & Skills Required

• Minimum 4 years of sales experience 

• Strategic and target driven business development experience essential

• Experience of  new business generation and adding value to customers  essential 

• Digital and Sponsorship sales experience an advantage

• Proven track record of problem solving and constructive solution selling 

• Experience presenting and influencing at a senior level  

• Ability to work in a high performing, fast paced, matrix environment

• A hunger for new revenue

• Customer and account focused 

• Engaging and empathetic with ability to challenge at senior levels  

• Personal credibility and gravitas to command respect from the team, wider business and clients 

• Self-motivated, self-sufficient and accountable

• Adapts well to change

• Target driven and hungry for success


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