Account Director - Internal Agency
Account Director - Internal Agency
Permanent f/t (37.5 hrs pw)
At the National Trust, 53% of the supporter income we receive comes from Memberships; it’s a crucial part of what we do. Marketing is an essential part of communicating with our members and all future members. In this role you’ll lead for the marketing strategy for membership recruitment activity. Working as part of our in-house marketing agency, and with leaders across the business you’ll play your part in helping us to continue to build our supporters love of special places.
What it's like to work here
We’re bigger than you think, we’re more complicated than we appear and we’re larger scale than you’d imagine. We’ve got passionate people in all our teams, and we’ve got so much more we want to achieve. We’re forever, for everyone and we really mean that. We don’t want to stop at 5.5 million members and we want everyone to feel welcome and enjoy access to our places, so we need to reach new audiences in ways that are meaningful and relevant to them without losing the hearts and minds of those that are already with us.
We can offer flexible working, we’ll provide you with everything you need to work from home, or can offer compressed hours, but your main base will be at Heelis where your key stakeholders and clients are based.
What you'll be doing
You’ll be accountable for delivering integrated marketing strategy to meet objectives and targets set by our internal clients. This will cover all aspects of membership recruitment; ensuring creative development, strategic direction and channel selection all deliver your Client’s targets. You’ll work with internal clients at the Trust and with external agencies, ensuring collaboration and engagement at all levels.
Working with the Marketing Planning team you’ll develop and lead for marketing strategy across Membership Recruitment. Working in a collaborative way, you’ll nurture a positive working environment and be comfortable with change, development and challenge.
You may come from an Account Director/Senior Account Manager role, or work in-house at another charity or relatable organisation. You'll report directly to the Head of Marketing Programmes.
Who we're looking for
To be successful you'll need to demonstrate the following;
•Very strong problem-solver with a collaborative delivery focused mentality
•Ability to build excellent working relationships with a range of internal and external stakeholders
•Strong knowledge in recruitment/direct marketing
•Understanding customer data and how it can drive revenue and customer engagement
•Willing to make decisions and challenge effectively, with excellent communication skills
•Experience in a marketing or commercial strategy delivery environment (e.g. agency) Ability to nurture broader teams to deliver the best for client areas
•Experience of delivering strategy through marketing communications
•An eye for spotting new opportunities
The salary for this role is between £40,000 and £45,000 per year
Benefits include flexible working whenever possible plus free parking at most locations. You’ll be entitled to discounts in high street stores and cinemas, National Trust shops and NT cafes, and have free entry to NT properties for you, a guest and your children (under 18).
Your health and wellbeing is important to us and is supported through generous annual leave and the option to buy additional days (minimum contract length applies), a cycle to work scheme, subsidised health cash plan and confidential access to a free support service 24 hours a day should you need it.
Your future financial health is helped by an employer matched - up to 10% of basic salary - contributory pension scheme and you can further your career with training and development tailored to you.
All of this and the opportunity to give something back to your community with up to 5 days of paid volunteering per year!
Closing date: 1st February 2019
For more information please click the 'Apply Now' button.