Brand Manager

Location
London
Salary
£34,000- £42,000 per annum
Posted
25 Jan 2019
Closes
25 Feb 2019
Ref
364252
Discipline
Marketing
Specialism
Brand Management
Sector
FMCG, Food & Drink
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Brand Manager; London; £40k

Reporting to the Marketing Manager and managing a campaign manager you will be responsible for planning and delivery the strategic marketing plan for the category.

Key remit:

  • Plan and implement 12 month strategic category plan - based on consumer insight
  • Develop and manage tactical marketing promotions
  • Manage, and be responsible for, the implementation of all BTL and ATL activity
  • Big budget management (multi million pound) and financial accountability 
  • Brief and manage agencies- advertising Digital, Media, BTL
  • Manage internal and external research teams to develop consumer insights  

You will have:

  • Experience managing a direct report/ team
  • Strategic experience- using insights to inform marketing strategy- NPD opportunities and comms
  • Big media budget experience BTL and ATL (TV, radio, press, outdoor, online)  
  • Experience briefing and managing agencies
  • Comfortable using data and insight to inform the marketing strategy
  • Ideally experience  in a local market role Ideally experience in FMCG/ QSR/ restaurant/ retail 

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