Display and Programmatic Channel Manager

Location
London
Salary
£34000 - £39000 per annum
Posted
04 Feb 2019
Closes
04 Mar 2019
Ref
13988044/001
Contact
Tichaona Moyo
Discipline
Advertising
Sector
Charity
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

To lead on the developing the display strategy and campaign plans. Champion display and programmatic and ensure a data driven approached to deliver tailored messaging.

Client Details

My client is a Charity based in the heart of London currently in an ambitious growth period.

Description

The key responsibilities for this Display and Programmatic Channel Manager are:

  • Work with internal stakeholder to put together responsive briefs, media plans, forecast and status documents.
  • work with teams to coordinate delivery of campaigns: creative, ABL agencies, tech supplier/vendors etc
  • Assist in developing the digital roadmap for display
  • work with display execs to insure reporting is high-calibre, insightful, timely, with actionable insights.
  • Oversee budget management
  • lead trouble shooting campaign and technical issues including tracking across DCM, DBM & Google analytics

Profile

The successful Display and Programmatic Channel Manager will have the following experience:

  • Good knowledge of digital advertising infrastructure (ad-serving, ad-networks, exchanges, SSP'S, DSP'S)
  • Confident interrogating briefs, using research/data to create insight-driven plans.
  • Setting up, optimising and trouble shooting display campaigns
  • knowledge of how to set up PMP & Programmatic Guaranteed line items as well as creating 1x1 and floodlights for tracking
  • knowledge of digital media channels such as PPC, paid social & SEO.
  • Knowledge of Google Analytics
  • Solid understanding of attribution (Last click, DDA, MTA) and the importance this plays in the role of display within multi channel-campaigns and proving value of display.
  • Experience in using A/B, multivariate testing and incremental uplift tests.
  • Setting up/ running Dynamic creative optimisation and dynamic retargetting

Job Offer

This is a pemenant role for a Display and Programmatic Channel Manager based in London with an established Charity paying up to £39,000 per annum, offering a best in class benefits package and work life flexability. Not for Profit and Charities experince is not essential.

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