Senior Marketing Executive

£30000 - £40000 per annum + 12 Month Contract
08 Feb 2019
08 Mar 2019
Caroline Simmonds
Business Type
Brand / In-house
Senior Executive
Contract Type
Freelance / Contract

Talented and driven B2B services marketer needed with strong events and digital campaign experience. 12 month contract with the strong possibility of going permanent.

Senior Marketing Executive - 12 Month Contract - £30,000-£40,000 - London

You will work for the HR solutions division, for a leading business, that has a start-up feel to deliver the marketing plan. Alongside a marketing manager, the role will have responsibility for delivering events and campaigns. This will include the strategy, planning and execution of industry conferences, exhibitions and networking events, and proprietary forums, seminars and webinars. You will

- manage attendance at and sponsorship of industry events, and the planning and execution of all proprietary events and webinars. This will include defining and executing: event goals, content, messaging and speaker plans, email campaigns and promotion strategy, event website and registration, collateral, budgets, logistics and on the day management, follow up campaigns and working with external agencies to produce high quality exhibition stands
- deliver digital campaigns across social, email and web, and execute and launch all communications related to events, including use of automated campaigns
- develop strong cross-functional working relationships with practice area leadership teams, sales teams and colleagues within the marketing team, to ensure involvement and input on event strategy from all key stakeholders.
-work with internal subject matter experts to source newsworthy and relevant content and messaging for events, along with supporting whitepapers, articles, nurture emails and blogs
- track and report to the business on event ROI and KPIs
- work closely with sales to optimise the conversion of leads from all events from MQL to SQL status

- a university degree or equivalent and a postgraduate marketing qualification
- B2B services marketing experience, preferably in an HR-related business
- experience building and deploying campaigns via Salesforce and Pardot
- experience of delivering impact and achieving results
- excellent copywriting and communication skills
- ability to work autonomously from a brief
- brilliant attention to detail and project management skills

Apply now!

Senior Marketing Executive - 12 Month Contract - £30,000-£40,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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