Stopgap

CRM Manager

Recruiter
Stopgap
Location
London
Salary
£35000 - £38000 per annum
Posted
13 Feb 2019
Closes
01 Mar 2019
Ref
LSS-092685
Contact
Lee Shortt
Discipline
Marketing
Specialism
CRM
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you a commercially experienced CRM professional able to demonstrate a track record of successful delivery of a crm strategy creating the best in class customer journeys both on and offline? Do you seek a fresh challenge?

CRM Manager - £35,000-£38,000 - London

THE COMPANY
A national travel operator body based in stunning modern offices in the City. Aside from the basic salary there are very generous travel concessions and benefits.

THE ROLE
You will manage the commercial CRM strategy and develop end to end customer journeys using Salesforce Marketing Cloud. As CRM Manager you are responsible for the development and delivery of the commercial CRM communications program and creating a customer journey with focus on customer retention and loyalty, including abandoned basket, renewals, cross sell, up-sell, reactivation and targeted campaigns to lapsed customers.

Responsibilities:
Implement a targeted and personalized customer communications strategy considering customer segmentations and preferred purchase channel to create best in class customer journey online and offline.
Implement a fully tracked Commercial CRM programme, delivered to budget.
Deliver campaigns in a timely and accurate fashion, resolving all technical issues should they arise.
Ensure planned campaigns are reflective of the audience, customer journey, and latest product developments. Deliver strong ROI from CRM programmes.
Plan, implement and review an ongoing A/B testing programme across the entire Commercial communications programme.

YOU
Ideally you will have experience gained in either Travel or Leisure sectors - targeting consumers directly.

Must Haves:
Commercially minded, self-starter with a customer centric mindset. Ability to think out of the box and challenge the status quo.
Must be a CRM expert and have experience using an ESP and capable with HTML, CSS and Photoshop
Ideally you will have experience of Salesforce Marketing Cloud and Journey Builder (or similar Journey Building platform).
Data/Analytics experience and proficient user of Google Analytics

This is a perm role and demonstrates an excellent opportunity for a crm professional ready for a fresh challenge........ Please apply today if this role sounds like a good match!

CRM Manager - £35,000-£38,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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