Interim Digital Marketing Manager

Location
Alcester, Warwickshire
Salary
Negotiable
Posted
20 Feb 2019
Closes
20 Mar 2019
Ref
BSMCN43752
Contact
Claire Needham
Discipline
Marketing
Specialism
Digital, PPC
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Are you a passionate Digital Marketer? Are you available immediately? If the answer is yes then I would love to hear from you as I am currently recruiting for a growing B2B business located in South Warwickshire who are requiring an Interim Digital Marketing Manager for the next 2-3 months.

Reporting into the Head of Marketing you will be responsible for the management and implementation of this B2B businesses digital activity, reporting and team. You will manage digital campaigns through your in-house team and will communicate with, brief and manage all external agencies for more complex projects (PPC, SEO, CRO, and Website Development).

Primary responsibilities:

  • Manage the digital contribution to the overall marketing plan
  • Digital reporting and analytics - regularly track and report website activity via Analytics
  • Manage performance of website, site speed, quality score, conversion on page, customer UX & UI
  • PPC Management - manage and work alongside agencies to deliver conversion for the highest possible ROI, manage budget, form effective paid search strategy, launch & optimize PPC campaigns, keyword selection and audience targeting
  • SEO Management - manage and work alongside agency to ensure that content is search-engine friendly and optimized to increase profitability, including optimization and keyword research/expansion, optimize website content, landing pages, review technical SEO issues and recommend fixes, link building
  • Responsible for the delivery of the social media strategy
  • Monitor competitor activity - for PPC, SEO

Personal attributes required:

  • Intelligent, diligent, driven
  • Analytical thinker
  • Methodical, with a great eye and attention to detail
  • A completer/finisher
  • Confident leader who can work autonomously

Everything digital will have your name on it so passion is essential for this Interim Digital Marketing Manager position. This role is based in South Warwickshire is commutable from Stratford upon Avon, Warwick, Leamington Spa, Coventry, Redditch, Bromsgrove, Worcester, Henley in Arden, Evesham, Cheltenham, Studley, Wellesbourne, Broadway, Tewkesbury, Solihul, Rugby, Shipston on Stour, Banbury

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