Performance Marketing Manager

Recruiter
Major Players
Location
London
Salary
Up to £50000 per annum + pension, gym, volunteer days, etc
Posted
22 Feb 2019
Closes
22 Mar 2019
Ref
117418
Contact
Ed Davidson
Discipline
Marketing
Specialism
Digital
Sector
Utilities
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Performance Marketing Manager
50k + benefits

Major Players are really excited to be working with a brand that's going to make Britain a better, smarter, and more efficient place to live. You'll be working in a company that's mission is to literally change the future of Britain, and that's what you'll get to do every day alongside other friendly, passionate, and award-winning people. The organisation itself is all about being conscious of the environmental impact our society has, and so the organisation itself is focused on its own sustainability - thereby leading the way and setting an example for us all.

Responsibilities:
* Your primary responsibility is to use response activity to convert the demand we create for smart meters, into people booking installations with their energy supplier. To enable you to do this, you will have a seven figure performance marketing budget at your disposal
* Working with media and creative agencies to optimise our performance advertising plans. This would include budget split by channel, media buying and targeting within those channels, creative testing, and all related aspects
* Guide our internal Insight team and our media agency to ensure we have best in class performance measurement framework, to make both managing our activity and reporting it as simple and effective as possible
* Provide external stakeholders with regular updates on our performance marketing plans & activity. This will be done directly with the Director and Deputy Director of Marketing, plus the Head of Industry Relations
* Guide and work alongside the digital team to ensure performance marketing is joint up with our owned channels (in particular the website)
* Support the Head of Brand & Advertising and the senior leadership team with annual planning, budget setting, and target setting
* Support other cross department strategic and creative initiatives where required
* Line manage and oversee the professional development of more junior members of the team, including line managing two marketing executives
* Keeping abreast of industry developments and changes, identifying new opportunities where relevant

Requirements:
* An independent, proactive, problem solver with experience in managing a brand or organisation's performance marketing, across all channels
* Extensive experience working with complex media data, and working with data dashboards
* Familiarity with attribution modelling with experience in applying the outputs to improve performance
* A sound understanding of marketing best practice and the key considerations, inputs and processes required to deliver an effective campaign
* An accomplished people manager and mentor to junior team members
* Excellent at building and navigating senior relationships
* Highly organised and proficient at owning projects in order to meet tight deadlines/ budgets
* Experience guiding and managing agencies to deliver best results
* Strong IT skills, including the creation and management of excel spreadsheets
* Excellent communications skills with the ability to write and present succinctly eloquently and creatively
* Appreciation of the objectives and activities of the company
* Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work


If you want to work for a company that's committed to valuing diversity, has plenty of benefits, and where you'll have lots of autonomy, definitely apply.

To apply or for further information, please contact: Matt Hearnden on +44 0207 845 7299 or matt.hearnden@majorplayers.co.uk

Please note: all applications will be made in confidence.

(For further assurance, please check my profile on LinkedIn and connect with me; search for "Matt Hearnden")

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