Head of Campaigns

Location
Lancaster, Lancashire
Salary
£49000 - £53000 per annum
Posted
01 Mar 2019
Closes
31 Mar 2019
Ref
NH11653
Contact
Natasha Hodson
Discipline
Marketing
Specialism
Campaign Management
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
My client, a prominent public sector organisation, are looking for a Head of Campaigns to join their growing team in Lancaster. Heading up a team of 14, you will work alongside a Strategic Communications Manager to bring the Marketing and Communications teams together, and be responsible for constructing a Campaign Framework for the whole organisation. You will take responsibility for the whole customer journey, creating a content led approach to Marketing and raising the visibility and credibility of the Brand.


Head of Campaigns- Responsibilities

-Providing leadership to the Marketing team, including setting clear objectives and regular reviews
-Implementing effective marketing strategies and plans
-Utilising customer insight to inform marketing plans and decisions
-Establishing guidelines and best practice for executing multi-channel campaigns


Head of Campaigns- Requirements

-Significant experience in leading successful campaign creation
-Full marketing mix experience including Digital Content, PR, Events and Experiential Marketing
-Experience of audience segmentation to create targeted campaigns
-Confident with online analytics tools, CRM and CMS
-Ability to manage budget, resources and funding
-Professional marketing qualification or membership of a professional administration body
-Public sector experience an advantage


The salary range for this role is £49K-£53K

To apply or discuss this role further please contact natasha@weareadam.com

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