Account Director - B2B
This role is based in our Guildford GU5 9BU office.
You are the day to day lead on an Account – the trusted linchpin.
A typical day could be that your Client called you this morning to tell you the brief you had co-authored was finally approved and was in your inbox waiting for you for when you get in.
You call a meeting with your team – Account, Data, Planning and Creative and give them an overview of the brief so they can start to plan their part. From there you agree time with your planner to sit and discuss the agency brief that needs to be written. You brief your Account team to start to pull together timings plans, budgets. You ensure that the relevant people are briefing the agency departments to secure resources that you have previously pre-warned them of. There are no surprise. Now it is pure action.
By the end of that day your client has an update in their inbox – status on timing plans, budgets, anything they need to know and a rough idea of when you propose to come back with a tissue session response.
You do all this whilst ensuring that everything that is already on-going is on track.
- Being all over it and connected to the client at the right points, you are able to get access to the information you need, anticipate the issues, roadblocks and indeed opportunities that lie ahead - and are able to proactively manage
- The Account Director should ensure that the client interaction with the Agency should be the high point of their day, and can leave them feeling stretched, even challenged at times, but always constructively so, based on building to a shared goal not individual disparate
Take pride in the agency product
- Make sure that all work (and all presentations) is/are packaged up in a way that is going to give it the best chance of being All presentations should be professional, and structured in a clear, logical way - thought and care should go into everything that leaves the agency.
- Regardless of the team structure beneath you, it's your responsibility to ensure the team are all over the detail - because a pissed off client is never going to buy good The little things go a long way.
- Whilst there may be a time lag of the work we want to make what we are currently producing for our clients, the ambition should be clear. We want to produce work that will generate or join a conversation that drives customer value to our Clients – it is bigger than just a piece of creative work and all Account Directors should support the Business Directors in building and delivering the plan to get there.
Making it happen
- You are responsible for the delivery of all the projects on brief, on time and in budget – at the very best
- You are responsible for ensuring you have access to the right skills to deliver, whether that’s in OgilvyOne Business or the rest of the You should get to know what your client offering is within the different group companies, why it could be relevant to your Client and who the discipline experts are within our or those companies. Be collaborative to ensure a seamless integration of skills, all working for the same thing – the work.
- You need to be able to build strong relationships with creative, planning, data and production and become a trusted Show strong creative judgement and give clear and honest feedback to teams to be able to helpfully influence their feedback. Be a champion for great creative work and actively seek opportunities to expand out output.
- Ensure all your team are embedded as a core part of the team, with a bigger picture view of the All your team should be able to tell someone what the project and business ambition is.
- You are responsible for getting client approval on all aspects of That requires thinking ahead, ensuring clients are clear on what needs to happen when and therefore setting the right conditions to drive the agency agenda and getting to the best output.
- At Account Director level we expect you to demonstrate a sound strategic understanding and insight into your client’s business, its competitors, the broader category, and its customers.
- You should have a point of view on what is right for their business (not just what the clients want) bringing a fresh perspective to the table.
- You should be able to present strategic thinking with clarity, often leading the conversation both internally and with clients. Don’t expect the planner to do the talking!
- You should be able to write a compelling strategy, with logical thought and flow, and show ability to craft a
- You should have sound knowledge of how their customers are behaving, where the potential lies to gain new customers, what the threats are to losing the ones they
- Account Directors should be capable at writing good creative briefs for smaller projects, always with an insightful “did you know” that can frame the
- You’re the day-to-day point of call for all research, from inputs to analytics of the output and you should show the ability to apply this to new briefs or ongoing You should know what has worked in the past that can feed the future.
- You should start to lead the longer term view, having a point of view about what the approach should be beyond the current projects in order to deliver against the client’s
- You set roles, responsibilities and lead the team on a day-to-day basis, mentoring and coaching as You play an important role in keeping everyone motivated – not only in account management but also planning, creative, data and production.
- Inspire high standards throughout – both internally and in all aspects of client You should provide positive leadership in all situations, especially the difficult ones.
- Create a culture of immediate feedback, both positive and constructive, so the team know how they are doing, what they are doing well and what the areas are that they need to work on in order to get to the next But crucially, they know what good looks like, what they are aiming for.
- You ensure you have the flexibility of style between orchestrating, facilitating or driving a team and knowledge of when each style will help to meet the end
- Nurture and develop junior talent including performance appraisals and encouraging productive career conversations, including the setting and regular review of This approach should empower the team to become self-aware, self-motivated, and inspired to do their very best.
- Take responsibility for, and work to develop all inter-departmental and inter agency
- Demonstrate the ability to manage individuals (both senior and junior) and their workloads to get the best for
- You are responsible overall for delivering campaigns on brief, on time and on budget – delegating work effectively to the wider team considering individuals skills and development
- The Account Director should show a clear understanding of the financial status on the account always and have a point of view on why that’s the case, and whether there is work to be done to improve This should cover scope, margin, profitability, and revenue.
- You should be able to accurately forecast and ensure members of your team have contributed to and understand the targets set for live and upcoming
- By having a strong knowledge, understanding, and leadership of the financials, there should be no surprises for the agency or
- You should know the scope of the projects inside out so that any scope creep can be discussed immediately with your clients and a resolution found – either cutting back in line with scope or incremental revenue to cover additional
- Equally, you should be able to identify incremental opportunities with a value attached to Ideally you should have a yearly target to aim for.
- You should own the budgets of all the projects and be able to troubleshoot, including being able to manage these across multiple channels and group
- You should also contribute to good financial management of the business, improving profitability, and maximizing revenue, always looking for better ways of doing
- In order to ensure you have the right resource against your account, you will need to work with the client partner on capacity plans and revenue
- You should ensure the team is following all financial rules and regulations, both internal and external as well as any client agreed.
- are the person that everyone wants to work Not because you are easy to work for but because you stretch them and ask of them to do their very best. You have a natural ability to bring people with you. You are a leader and your team flourish and grow under your guidance. Everyone knows what part they are playing in the overall vision.
- You client feels you have full ownership of their business and that you will spend their money You always get to know your clients really well, both their professional ambitions, pressures in their job and what keeps them up at night. You can walk a mile in their shoes.
- You are a believer in the process and the importance of knowing how it all works, you know how to deal with the unexpected and can solve problems You understand and embrace that as part of your role.
You have to be a good leader. You need to be that person that your clients want to follow and your team are so well appreciated in the agency that others want to steal them.