Display and Programmatic Channel Executive
To lead on the developing the display strategy and campaign plans. Champion display and programmatic and ensure a data driven approached to deliver tailored messaging.
My client is a Charity based in the heart of London currently in an ambitious growth period.
The key responsibilities for this Display and Programmatic Channel Executive are:
- Work with internal stakeholder to put together responsive briefs, media plans, forecast and status documents.
- work with teams to coordinate delivery of campaigns: creative, ABL agencies, tech supplier/vendors etc
- Assist in developing the digital roadmap for display
- work with display execs to insure reporting is high-calibre, insightful, timely, with actionable insights.
- Oversee budget management
- lead trouble shooting campaign and technical issues including tracking across DCM, DBM & Google analytics
The successful Display and Programmatic Channel Executive will have the following experience:
- Good knowledge of digital advertising infrastructure (ad-serving, ad-networks, exchanges, SSP'S, DSP'S)
- Confident interrogating briefs, using research/data to create insight-driven plans.
- Setting up, optimising and trouble shooting display campaigns
- knowledge of how to set up PMP & Programmatic Guaranteed line items as well as creating 1x1 and floodlights for tracking
- knowledge of digital media channels such as PPC, paid social & SEO.
- Knowledge of Google Analytics
- Solid understanding of attribution (Last click, DDA, MTA) and the importance this plays in the role of display within multi channel-campaigns and proving value of display.
- Experience in using A/B, multivariate testing and incremental uplift tests.
- Setting up/ running Dynamic creative optimisation and dynamic retargetting
This is a pemenant role for a Display and Programmatic Channel Executive based in London with an established Charity paying up to £32,500 per annum, offering a best in class benefits package and work life flexability. Not for Profit and Charities experince is not essential.