Senior CRM Analyst - Customer Engagement Agency - London

London (Central), London (Greater)
Up to £70k + benefits
11 Mar 2019
11 Apr 2019
CRM, Data & Analysis
Business Type
Senior Executive
Contract Type

Our client, an award-winnning customer activation agency is looking for a Senior CRM Analyst to join the data and insight team and lead the CRM analytical capabilities for a major FMCG brand. The agency is part of a bigger network and prides themselves on their ability to create remarkable customer experiences by harnessing the power of collision of data and creativity.

This position is based 2 days a week in the agency's central London offices and 3 days in the client's headquarters in West London.

Reporting into the CRM Strategy Director, you will be to lead the CRM Analytical capabilities, vision and projects for a major new piece of business. Working closely with the data, planning and account handling teams whilst having ownership across all CRM Analytical workflows. In addition to their main account, the Senior Analyst will support the broader team on other CRM accounts, supporting the development of CRM data driven bespoke tools and contributing to pitches as and when required.

Role Responsibilities:

  • Driving the analytical and reporting requirements across CRM and website activity
  • Presenting results and opportunities internally and to clients
  • Creating new customer segments
  • Support in building new scoring algorithms for personalisation and recommendations
  • Supporting LTV methodologies
  • Developing CRM campaign control groups
  • Developing sales attribution methodologies and analysis
  • Data hygiene mangement 
  • Working with the Data Planner to develop campaign analysis
  • Identifying opportunities to grow customer and commercial value

Skills and experience required:

  • At least 4 years CRM analytical experience
  • Strong experience working within CRM MarTech, ideally including Adobe including Anlaytics and GA
  • Confident building relationships with clients
  • Experience in CRM agencies, loyalty consultancies or client side
  • Strong FMCG and loyalty experience
  • Strong presentation skills – ability to simplify the complex
  • R/Python
  • SQL
  • Experience in statistical modelling, building segmentations for CRM personalisation

This is a great opportunity for a Senior CRM Analyst to join an award-winninng agency

Please note you must have the right to work in the UK for your application to be considered.

Whilst every effort is made to contact everyone who applies, due to a high number of applications we are unable to give individual feedback to those who are unsuccessful.

Not the role for you?  I specialise across all planning and strategy disciplines, so get in touch if you’re looking for a new opportunity but can’t find it here –

Apply for Senior CRM Analyst - Customer Engagement Agency - London

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb

4000 characters left

Marketing Communications

Haymarket Media Group, the publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We will use your information to ensure you receive messages that are relevant to you. 

Please be aware that unless you opt in, you will miss out on emails containing the latest job vacancies, career advice and other services from Campaign that could help your career.

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs