Marketing Insight Manager

Merseyside, Liverpool
12 Mar 2019
11 Apr 2019
Luke Sandilands
Data & Analysis
Business Type
Contract Type
Freelance / Contract
Principal Objective(s):

To impact commercial decisions within the business by identifying and analysing customer insights, in order to support the Brand Managers and Head of Brand.

Job Content (Specific):

1.To assemble and analyse weekly reports relating to the EPOS tracker as well as conducting and reporting on a full review on a quarterly basis.
To complete retail pricing audits.

3.To conduct category reviews and Dunnhumby reviews on a quarterly basis as well as conducting seasonal reviews (e.g. Easter, Christmas, etc) when required.

4.To create a monthly business dashboard comprising key commercial indicators.

5.To create a full market overview to present to the senior team on a bi-annual basis as well as delivering presentations to the customer as and when required.

6.To own and deliver all externally commissioned market research projects.

7.To control the market data budget (Kantar, Dunnhumby, Retailer EPOS, IGD).

8.To analyse and report on online survey results.

9.To conduct gap analysis reviews.

10.To manage, maintain and develop the competitor database.

11.To provide insights, data, financial summaries to the product strategy team on a regular basis.

12.To track and report on marketing campaigns.

13.To report on the VEND 3 year growth horizon.

14.To provide data and insights analysis on foodservice.

Job Content (General):

1.Assist with introduction of new technology, processes and procedures.

2.Ensure your work environment is maintained to a safe and hygienic level.

3.Ensure you are aware of your own health and safety responsibilities, as well as identify and highlight any potential health and safety issues or hazards within the workplace.

4.To actively promote and comply with Company policies, demonstrating thorough knowledge and understanding and ensuring compliance throughout the business.

5.Ensure effective communication with colleagues at all times.

6.To demonstrate behaviours consistent with our RECIPE values: Respect, Excellence, Customer, Involvement, Pride and Enthusiasm.

7.To take ownership of your Personal Development Plan, ensuring that your development needs are met to develop your role and the business overall.

8.Any other reasonable duties as requested by the Human Resources Manager.

Person Specification:

1.Educated to degree standard in a Marketing-related subject.

2.'Cast Iron' organisational and admin skills including excellent knowledge of Microsoft Office.

3.Notable professional experience in market research/data insight analysis with a solid background in leading various methods of research and market data analysis.

4.Experienced and comfortable working in a fast-paced, fast-changing environment.

5.Confident, personable, enthusiastic and energetic, taking pride in everything they do with specific strengths in creative problem solving and a strong business acumen.