Stopgap

Product Marketing Manager

Expiring today

Recruiter
Stopgap
Location
London
Salary
Up to £50000 per annum
Posted
19 Mar 2019
Closes
18 Apr 2019
Ref
CJS-092753
Contact
Caroline Simmonds
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Talented B2B product marketer needed with strong knowledge of how to take a product to market and digital marketing.

Product Marketing Manager - £50,000 - London

THE ROLE:
You will work for a new division in a leading business, that has a start-up feel to deliver the product marketing strategy and plans across multiple brands.

YOU:
- build and implement the Product Marketing strategy and plans across the business to include, content development, value proposition, channels strategy, customer segmentation and target audience
- produce content for whitepapers, blogs, training material, videos and web pages
- define & execute the go-to-market strategy, collaborating on product and feature launches to drive growth and awareness
- manage the cross-functional implementation of new product launches and feature releases of existing products
- create compelling and engaging content for social media, campaigns & PR
- create campaigns and measure projects on time
- deliver insight into key research on market-product fit
- work closely with product team & market teams to ensure alignment of the company's message and propositions
- producing campaign reports you will leverage data analytics with a focus on how to improve sales leads conversions
- developing an understanding of the companies competitive offering you will work with internal stakeholders to best position company/product offering as well as identifying thought leadership that continues to promote the brand in the marketplace

You MUST HAVE
- prior and proven experience within B2B Marketing/ Product Marketing, ideally within international markets
- knowledge of scaling into new markets
- a creative mindset, someone who likes to think outside the box
- a strategic approach and an interest in how technology can improve people's lives
- excellent written communication skills with the ability to convert complex concepts into clear, engaging messages for internal and external audiences
- experience working with marketing automation and CRM software and a knowledge of how to use these tools to achieve marketing goals and deliver insight

Apply now!

Product Marketing Manager - £50,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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