Growth / Digital Marketing Manager - Health, Fitness & Wellbeing App

Competitive Salary + Benefits
21 Mar 2019
21 Apr 2019
Business Type
Brand / In-house
Contract Type

B2C Growth / Digital Marketing Manager - Health, Fitness & Wellbeing Coaching App for Pregnancy & Motherhood
Piccadilly Circus
Competitive Salary Package + Perks

Excellent career-development opportunity for a candidate with previous consumer marketing experience of an App to join a well-backed health, fitness and wellbeing tech company. Tip - We love a covering letter :-)

Who we are:

We are a fully automated health, fitness and wellbeing coaching platform for pregnant women and mothers, helping women to optimize their health and wellbeing. We use AI, and proprietary, evidenced based content, to deliver personalised information and lifestyle advice: fitness, nutrition, psychological and emotional wellbeing and updates on the growth and development of their baby.

The Growth / Digital Marketing Manager Role:

+ Execute and manage performance marketing campaigns across multiple channels including Facebook Ads, Google Ads, Apple Search Ads, Pinterest Ads
+ Analyse and track channel performance and report results to wider team
+ Manage the spend and budget of these channels, making sure stay within budget
+ Coming up with initiatives and opportunities to ensure the company hits it growth targets 
+ Campaign asset creation. Working with our designer to create new ads and creatives for digital channels
+ Managing app store listing, always considering and implementing new ways to improve optimisation
+ Working with the Chief of Product to prioritize growth initiatives and related product changes in the product roadmap as appropriate, including assisting with discovery and growth focused
analytics as necessary
+ Assisting with our communications lifecycle using in app messages, push notifications and email
+ Other growth-related initiatives as they come up


+ Have 1-3 years experience of working for a startup in a B2C growth/marketing function 
+ Able to display a track record of delivering growth 
+ Confident with performance marketing channels and managing a growing budget. Able to optimize for down the funnel events and keep CPA stable while scaling
+ Highly analytical and targets driven. Should be able to make decisions based on data and ROI focused
+ Comfortable or able to quickly learn with software such as Google Analytics, Mixpanel, Mailchimp, Appsflyer
+ Innovative thinker and eager to put forth new ideas to the team, while also being able to take direction and run with existing projects
+ Experience of working with designers to create ads 
+ Aspires for excellence in work output and a keen interest in Baby2Body’s mission
+ Staying informed about industry trends and new opportunities

Why you will love working with us:

+ Stunning offices located in the heart of Piccadilly Circus, surrounded by top startups
+ A truly entrepreneurial team with a desire to change the industry
+ An opportunity to work for a market-leading, rapidly growing, venture-backed company (extra points if you can say that 5x fast)
+ Prosecco! Every milestone we hit is celebrated with a bottle of Prosecco (or beer if you can’t handle the fizz)
+ Incredible event opportunities! Last year’s included events in Silicon Valley and New York

Please include a Cover Letter in your application, addressing the following:

+ Why do you want to work for Baby2Body?
+ What makes you stand out, what is your unique edge?
+ What environment are you most successful in?
+ What will you bring to the team culture?

You may have worked in the following capacities:
Growth Hacker, Tech Marketer, Digital Marketing Executive, Senior Digital Marketing Executive, Marketing Intern, B2C Marketing Manager, Consumer Marketing.

Interested? Apply here for a fast-track path to the Hiring Manager

Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect we may contact you by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

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