Marketing Manager

Location
London
Salary
£32000 - £34000 per annum + bonus and great benefits
Posted
27 Mar 2019
Closes
26 Apr 2019
Ref
BBBH5614
Contact
Paul Wood
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Key responsibilities

  • Ownership of the Marketing dept:
  • Development and implementation of the marketing strategy and analysis.
  • Managing the digital assistant.
  • Reporting to Senior Management.
  • Input on the dept's. annual budget.
  • Guide all agency and external resources: to include PR agency, photographer, design / branding, SEO etc.
  • Brand Development and Awareness:
  • To include all brand communication; in-house, online, written, oral and visual as per our brand guidelines.
  • Production and delivery of all marketing assets and collateral, to include in-house documents, sales brochures and merchandising etc.
  • Create and implement company content strategy.
  • Website:
  • Development and improvements, content reviews and updates, blogging, optimisation and PPC.
  • Close management of their booking engine and SEO provider, (Avvio).
  • Analytics and data monitoring.
  • Social Media:
  • Responsible for the curation of all social media channels (Facebook, Instagram, LinkedIn and Twitter).
  • Community management
  • Paid ads
  • Digital campaigns
  • Email:
  • Produce and deploy email campaigns / news letters in conjunction with content calendar and offers.
  • Booking Agents and OTA's: a quarterly content review and analysis.

 

Competencies / Skills / Knowledge

 

Required

  • Educated to Degree level
  • MS Office
  • Adobe, Illustrator Photoshop and InDesign
  • Mailing tools
  • WordPress
  • Social media platforms
  • Previous marketing experience with either hotel, leisure or retail or equivalent
  • A proven track record in marketing and clear evidence of a ROI
  • Excellent communication and interpersonal skills
  • Exceptional level of attention to detail
  • Good commercial and financial awareness
  • Strong organisational skills
  • Strong verbal and written communication skills including report writing - Essential
  • Able to embrace, promote and drive change

Desired

  • Marketing or Hospitality qualification
  • HTML knowledge

 

Package

  • Salary: £32,000 - £34,000 p.a.
  • Hours: Monday - Friday, 9am - 5pm
  • Holiday entitlement: 20 days p.a. + bank holidays
  • Pension and healthcare
  • Bonus Potential: 20% of Salary based on KPI's and the company's financial performance.

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