London-trained Senior Direct Planner / Strategist – New Zealand

Speckled Frog
Auckland, New Zealand
£60-70k GB pounds equivalent (based on experience)
11 Apr 2019
11 May 2019
B2C, Food & Drink
Business Type
Senior Manager
Contract Type

Are you an experienced, London-trained Senior Direct Planner or Strategist looking for a new career AND lifestyle move? Have you ever considered the beautiful, outdoorsy city of Auckland, New Zealand, also something of an advertising creative hotspot?

This mid-sized customer experience agency is well-established and growing, with big international network backing. They have a modern approach to data-driven marketing, a lovely, friendly atmosphere and are well respected within their market, with a great mix of big, global blue chip clients and some smaller local ones.

They are on the hunt for a talented, London-trained Senior Direct Planner or Strategist to lead the direct and data-driven planning on a selection of their high-profile global blue-chip clients. 

This role could also suit a native Kiwi Senior Direct Planner / Strategist who has gained considerable London experience and is ready to bring that learning back to their home country.

Senior Direct Planner /Strategist Responsibilities

You would be developing effective, insightful strategies across:-

  • Customer strategy 
  • Integrated Communications planning 
  • Customer focussed digital strategy 
  • Loyalty Strategy 
  • Lifecycle planning and programme strategy 
  • Customer experience mapping and future state definition 
  • Campaign strategy and tactical development 

Operating with a high degree of autonomy, as Senior Direct Planner or Strategist, you would be the agency’s key planning contact on your clients, leading the day-to-day planning, acting as a trusted partner to your clients and working with the Creative and Business Directors on your accounts to ensure that the strategies are effectively and creatively executed.

Senior Direct Planner/ Strategist Requirements

  • A minimum of 4-7 years of experience working in good London direct/digital/customer experience/relationship marketing agencies on big clients (or possibly client-side in a relevant marketing role)
  • A deep knowledge of CRM, digital and of the modern world of data-driven marketing
  • A good understanding of communications planning and confidence to work in this area
  • Sound working knowledge of marketing automation
  • A track record of producing great results
  • Ability to develop high trust relationships with senior decision makers 
  • High level of business acumen
  • An action-oriented approach to strategy – diving in on the detail appeals as much as leading the bigger picture

If all of this sounds like a Senior Direct Planner / Strategist of your calibre, please send through your CV today.

We apologise but we cannot respond to all unsuccessful applications.