Product Manager (Chinese Media)
Our client is looking for a Product Manager working on Chinese product strategy and digital channels.
You will be responsible for translating customer needs within the Chinese digital channels into business and product requirements.
You will be able to recommend which digital and marketing products should be explored.
This position requires deep knowledge of Chinese digital platforms, new trends and solutions as well as the ability to develop, draft and present strategic programs.
- Analyse digital channels available web, social, mobile, etc
- Create and manage the product roadmap
- Understand customer needs and opportunities within the product
- Work with Product, Commercial, Sales and Marketing
- Create detailed requirements documentation that demonstrates KPIs to brief internal and external teams on builds
- Build and manage own performance of Chinese media channels
- Report performance growth and engagement of channels
- Lead the development of insight driven digital strategies for assigned clients and new business development
- Create documentation and presentations
Desired Skills and Experience-
- Experience within a similar product management role
- Experience of digital marketing related product development for local China market
- Experience with Chinese digital media, social media and search management
- Understand technical concepts
- Experience using sketches, workflows and wireframes
- An understanding of the luxury customer or working with luxury brands is desired
- Excellent oral and written communication skills in both English and Mandarin
- Meeting deadlines
Please apply for a detailed job description
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