Our client utilizes a wide variety of methodologies and big helpings of intuition, empathy, and creativity to help them to gain insights and provide brands with recommendations for what changes to make to their business to help solve real business problems and unlock growth.
Essentially they don't care where the insights come from, what's used to find them, and how they're applied to solve the growth opportunity that brands come to them with. It makes for a dynamic and exciting environment, and has allowed them to flip briefs that came into them as communications-heavy into innovation or CX projects, and vice-versa. Their work covers brand strategy, innovation, insight and data analytics.
In addition to the work they undertake for FMCG stalwarts they also have a drive to work in a variety of business sectors as well as pursuing more innovation and product-focused work; eg a tech company in the financial services space who are looking to them to take a pragmatic view of some ?What If! blue sky thinking, and help them make decisions on what they should and not necessarily just could do. Equally a well-known global apparel brand, to help them with trend spotting and validation with a view to completely re-think how they go about prioritising which products to bring to market, and how best to do it.
You’ll be joining a young and constantly evolving business. With their size and growth rate there are huge opportunities for people to come in and make disproportionately large impacts on what they do and how they do it.
Purpose of the Role
The focus of your role will be to understand consumers’ behaviours, wants and needs, with the aim of unearthing clear and actionable insights. These insights will inform strategy and creative outputs that aim to inspire brands.
Role & Responsibilities
- Develop a broad perspective of the available tools and data sources
- Conceive how to best address a business challenge or question, aiming to integrate multiple data sets
- Collate insights into a clear narrative and report
- Translate insights into actionable recommendations that are aligned with the brand and brief
- Someone who is a natural storyteller and a creative problem-solver
- Prone to thinking critically and strategically
- Curious and fascinated about human and brand behaviour
- Digitally literate and interested in data
Qualifications & Experience
We’re looking for someone who has a real zest to make a difference. It will also assist if you are someone who has experience of developing strategy, ideally 1 -2 years’ experience, perhaps in a social or data analytics company, strategy consulting firm, marketing or branding agency, or in market research. We’d also like you to have some understanding of market research and analytics, and have the confidence to liaise with multiple teams and clients.
You’ll have client facing experience, with the ability to present and communicate strategies, concepts and ideas clearly. We’d also prefer someone who can demonstrate a collaborative working style.
You’ll enjoy it there if you…
- Think outside the box
- Want to work with innovative and brave brands
- Thrive in a stimulating and free-thinking environment
It’s a terrific opportunity to join a company that rewards and promotes initiative and endeavour.
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