FILL EXCLUSIVE! Marketing Manager (Client Side) – Contract / Temp-Perm

London (Greater)
to £250 / day
15 Apr 2019
15 May 2019
Business Type
Brand / In-house
Contract Type
Freelance / Contract

FILL EXCLUSIVE! Marketing Manager (Client Side) – Contract / Temp-Perm – To £250 / day

We are working with a household name to find a Marketing Manager to oversee the management and delivery of CRM led marketing campaigns.

The company are looking for either classic client-side candidates or agency-side Senior Account Managers / Junior Account Directors / Account Directors eyeing a move to the client side.

Initially a three-month ‘day rate’ contract, the intention is for the role to go permanent thereafter. For a permanent role, the salary would be between £40k and £55k, depending on experience.

NB - The company are ONLY interested in candidates who are ultimately looking for a permanent position. If you are looking for a freelance only role please don’t apply.

The company will treat applications from candidates who are immediately available or on one month’s notice equally.

This is a very rare opportunity for agency people without client-side experience to make the switch.

This is a strategic led position with some delivery (of course) required. The team already have a ‘do-er’ but now require a ‘thinker’, so essentially they need a ‘Strategic Senior Account Manager / Account Director’.

The company also offers a true work / life balance with no long nights and a fantastic culture. You will be working at the client’s office (25 minutes by train from London) for 2-3 days each week and spend the remainder at either their agency’s Central London office, working from home or a combination of both!

The role

You will be delivering end-to-end CRM-led marketing campaigns to retain existing customers, up and cross-sell additional products and services.

With a focus on direct-to-customer communications, this role will also ensure any cross-channel activity is integrated and a holistic cross-channel marketing plan is delivered.  

The day to day

  • Work with stakeholders to agree commercial requirements and brief agencies and internal teams
  • Develop effective contact strategies to achieve most effective ROI
  • Manage project delivery of marketing campaigns to ensure they are delivered on time and on budget
  • Lead delivery of customer communications ensuring creativity, distinctiveness and consistency with the brand positioning
  • Lead integrated campaigns ensuring consistency of execution and measurement across multiple channels

Requirements, skills and experience

  • A demonstrable understanding of operating in a commercial business either for a blue-chip company or agency
  • Good experience leading CRM campaigns in a blue-chip company or agency
  • Good technical knowledge of CRM and data planning
  • Confident in managing campaigns from idea through to execution
  • Excellent interpersonal and communications skills and comfortable liaising with agencies and colleagues at all levels with the ability to build and maintain strong relationships
  • A great eye for detail, always enthusiastic with a can-do attitude
  • Good knowledge of customer segmentation, strategies, tools and approaches
  • Strong creative judgement
  • Good stakeholder management to influence cross-functional partners
  • A tenacious communications professional with the desire to effect a measurable ROI
  • Customer-focused
  • People management skills

This is a fantastic opportunity for candidates with CRM experience to take on a great client-side role.

If that sounds like you, please send us your CV today.

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