Marketing Executive - Healthcare Exhibitions
Our client is searching for a graduate calibre candidate who is looking for an opportunity to join a company that is marketing led and invests in its brands. You will probably have at least 1-2 years marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of marketing plans. Experience of marketing events is an advantage but not a pre-requisite .
Are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised? And are you going to impress our client so much that they can’t help but give you increased management responsibility? If so read on…
Our client is a dynamic, fast growing company that owns some of the UK’s most successful trade shows. All their events have significant growth both in sales and delegate attendance and this is no accident. They have a team of the most dedicated and talented people in the industry, and award winning marketers.
The purpose of this new role is to help produce and deliver the marketing strategy promoting their events to delegates and exhibitors. You will be a self-motivated individual who loves working alongside a great team, across the marketing mix, to promote two of their trade exhibitions, taking place across the healthcare portfolio.
Purpose and objective of the job:
To assist in strategy and execute successful marketing campaigns across a portfolio of products as directed by the Manager.
To execute marketing campaigns above and below the line as well as new media. To establish relationships with key suppliers, outsourced companies and internal teams to ensure the tasks of each project are executed as directed.
To deliver effective marketing campaigns that can be nominated for awards and ensure the smooth delivery of tasks aligned to role.
To execute marketing campaigns for each event
To ensure key messages aligned to the business plan and are delivered across all potential media
To liaise with the relevant data manager to ensure compliance with the ICO
To support sales via partnerships and sponsorship deals
To write and control copy-writing and Print Production of marketing materials
To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
To ensure follow all internal procedures for purchase ordering are adhered to
To liaise with operations and ensure smooth execution of event strategies build up etc.
To devise reports of activity weekly and monthly
To ensure social media activity such as Email and Web Marketing inc., Twitter, FaceBook and Linkedin etc., are executed for the maximum exposure for the business as directed by your Manager
To liaise with sector relevant associations where directed
To develop key relationships, especially with key customers and stakeholders to maximise revenues
To ensure high levels of care and customer satisfaction regarding the sector
To ensure all targets and deadlines are met and exceeded
Continue to grow databases
Secure new media partners
To undertake any other duties as reasonably requested
What you will offer them:
Great writing skills. You will mainly be working on healthcare events so you should be confident in writing technical copy.
Ability to produce creative and well thought out marketing plans
Ability to manage multiple projects and deliver on time
Good IT skills. You will be using content management systems, databases and email software
Commercial acumen to develop sales-led marketing initiatives
Ambition to develop your marketing career
Have something to teach us about social media
Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
Keep your cool under pressure
Good attention to detail, in the events world little things matter
Flexibility to accommodate extended working hours as needed around key show times
A fabulous sense of humour
That you can expect in return:
The chance to hone your skills in all aspects of marketing and learn from others
A genuine opportunity to develop your career, the company is growing quickly
A fair remuneration package, with performance related bonus