Head of Marketing for SME Consumer Business

Location
Lancashire
Salary
£60000 - £65000 per annum
Posted
16 May 2019
Closes
15 Jun 2019
Ref
11921
Contact
Susannah Tavartkiladze
Discipline
Marketing
Specialism
Communications & PR
Sector
FMCG
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
Job Title: Head of Marketing
Reports to: General Manager
Business: SME Consumer Business
Direct Report: 4
Location: Lancashire
Salary: Up to £65k base

Focus of the Role: Creating & driving the Marketing Strategy across on & offline channels, driving commercial performance, establishing a strong brand identity and assisting in overall business strategy in line with short/medium/long term business plans. B2B & B2C environment. (More groundwork required on the B2C side of the business).

Job Description - responsibilities include but not limited to:

Brand Champion & Increasing Brand Awareness: Working with key stakeholders re brand identity and roll out a 1 year plan

Marketing & Communications: Ensuring content integrity and brand continuity regarding communications

Digital Marketing: Creating & maintaining a strong & competitive digital marketing strategy to ensure the development & growth of the brand including: SEO, Social Media, E-mail, PPC &
Content

People Management: Managing a team of 4

Responsibilities will also include: Contributing on the strategic side, Budgeting, PR, Social Media, Research & working with NPD re product trend.

Experience & Skillset:

FMCG background with experience regarding product push on the high-street

Solid experience in Product Marketing (not category marketing)

Ability to work with multiple brands within a brand

Proven experience & confident in dealing with senior stakeholders

Creative, dynamic & forward thinking personality

Proven experience in people management

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