Interim Regional Marketing Executive
Interim Regional Marketing Executive - Coventry - up to£32,000 + cash car allowance
This people focused organisation marketing a high end product are looking for a Interim Regional Marketing Executive to join their team based in Coventry to cover multiple sites across the West Midlands.
As Interim Regional Marketing Executive you will plan, develop and execute marketing plans on a local basis for multiple sites within the West Midlands that attract potential customers, in line with agreed group and divisional marketing templates, budgets and plans.
Campaigns will be both traditional and digital with an approximate 60%-40% focus traditional to digital across multiple channels and so a good mix of skills is key to include events, PR, campaign, content, planning and strategy, budget management, project management, email marketing, data segmentation and so on.
You will work in conjunction with sales teams to develop marketing activity plans and materials to drive enquiries and visits identifying the USP's for each site to ensure the most appropriate marketing activity is used with the right messaging.
Key responsibilities include:
- Manage the contact strategy for each site
- Manage key stakeholder relationships including attending regular site meetings in order to build strong relationships.
- Work with the Digital Marketing Executive to integrate digital marketing channels and coordinate activities
- Maximise site specific PR opportunities
- Project manage and execute timely events in conjunction with sales teams
- Manage external agencies including media for lead generation plans
- Monitor web content ensuring required changes are implemented
- Monitor and analyse site specific marketing activity against agreed KPIs
- Submit weekly progress reports on progress with database statistics
- Monitor marketing activity and expenditure to ensure it is within budgetary limits on a monthly basis
This is a varied and exciting role within an organisation that encourage their team to be autonomous and drive their region forward. Candidates must be quick thinking, solution orientated, tenacious, resilient and be able to hit the ground running.
This Interim Regional Marketing Executive position comes with a cash car allowance and requires an individual to be out and about in their region 1-2 days/week so candidates must be able to drive.
This role based in Coventry is commutable from locations such as: Leamington Spa, Kenilworth, Warwick, Stratford upon Avon, Banbury, Northampton, Rugby, Nuneaton, Leicester, Hinckley, Derby, Sutton Coldfield, Birmingham, Solihull, Henley in Arden, Tamworth, Lichfield and Coventry